I don't get it. People can think the ice-dumping is stupid but still donate. Yes, the ice-dumping is a brilliant example of how memes/fads can be successful (it marketed the hell out of ALS charities) but so what? If it weren't for ice, then maybe some other marketing campaign would have come along. Who knows? ALS researchers probably don't care and are just happy to get funding. And being "informed" takes more than just the act of giving money, even though that itself is quite a commitment. Either way, people are donating to a good cause and that's always cool but either side getting nasty over what they think of ice-dumping is a huge waste of time.
Edit: As far as Brohei Broshida goes tho, no argument. He's amazing.