By Teaspoon83 1 Comments
I always wanted to get into journalism and I'm working on getting my foot in. I figured if I wanted to do journalism, it would be writing about video games (Here is my Youtube channel where I'm focusing some of my time by the way). I don't care much for music, television series or movies but I do enjoy books. One media where text on a page gets your imagination to paint what could never happen in real life. Seeing somebody's creation in a video game is probably as close as we can get to seeing somebody's imagination. I may not be the most talented at writing as I have let it lapse while I was trying to support my family and had to get a job but it definitely is something that pops up that I need to get back into the habit. So onward to how I feel about games and journalism.
What do I not care for about today's games? It is simple. The world is tempted by money. Those with huge amounts of money are looking at selling you something so they can make even more money. Are they really doing it to make your life better? It might be a great product but they advertise so you can buy their goods instead of their competition therefor making even more money. Simple market economics.
And it is everywhere! Show a child a picture of the McDonald's logo and that little kid probably knows exactly what it is. It is the place with the yummy food, toy and indoor playground and the big men up top see it as another buck they are going to generate. So why is marketing such a bad thing in journalism?
Did Geoff Keighley have to do the video with the Halo 4 cardboard cut out and the Mountain Dew/Doritos? Not at all but somebody thought it was needed and has created an image that every consumer in this segment of the market needs to realize. He is a good looking guy that broadcasts to millions. They need a face to generate hype and let the masses know this is the game you have to run out and get. He is no longer a journalist but a marketing tool.
Now, you are a smart guy/gal right? You aren't swayed by Geoff Keighly telling you to go out there and buy Halo 4 right? You are going to go out and grab the game because you make your own decisions. So why is he even needed? In no way am I saying fire the guy but for some people out there, they need him. They need Keighly to justify they are making a purchase. We feel good when there is another voice telling us we are make a good choice and I imagine Keighly feels good for being in that position. A person who can sway what others should do and think. That is a powerful position.
Plus the paycheck from those corn base products must be nice. Wonder what he thinks about the picture...
The Eurogamer article probably shouldn't have named names but it definitely got the word out that the video game market is in a place where money will buy what should be an independent opinion. I can understand why we have publishers and why they do the things they do. Without them, we wouldn't have the amazing AAA games because they fund developers amazing creations. But they want to generate revenue and need to get the word out. They need more Geoff Keighlys. They are going to try and sway journalism sites with free products that only those in the industry can get. Exotic trips to see their game that could have been done at the developer's location instead.
It isn't going to end and I'm curious to see how much crazier publishers and public relations are willing to go to convince journalists to join their cause to generate more hype and money. The guys in suits that fly around in personal jets, you are not a person. You are their future. Their way to fund everything they do, from renting out stadiums, hiring musical artists, fund their 10th house on the hills of some vineyard and not fund developers who did all the hard work to create a game only to close down the studio. I'm glad that we have indie development growing and kickstarters to get great games out there without the need for publishers. I'm glad there are good people who have to brave the shit that is public relations while still making good friends in the business to let you, the reader and consumer, know what is worth your hard earned dollar.
Find those who share your ideas. Those who can stay above what the world pushes on them and leave a lasting memory that helped a person. Let those who are easily swayed to flashy and free things look back on their career and ask did they do something worthy and realize, no, their career only earned them things that they will leave behind when they pass on.
You need to find that voice that you trust.