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Released by Nintendo as an accessory/peripheral for the original NES, the R.O.B., or Robot Operating Buddy, was a short-lived addition to Nintendo's growing home console library in the mid-1980's. Only compatible with two games, Gyromite and Stack-Up, R.O.B. was originally intended to be a unique and attention-grabbing selling point that would allay fears among retailers that the game market would dry up again, as it had in 1983. However, once the NES took off and became one of the brightest burning stars in the gaming universe, R.O.B. was quickly forgotten. Interestingly, and proving that nothing in the gaming world is ever truly forgotten, R.O.B. has begun popping up of late, making cameo appearances in many present-day Nintendo first-party franchises.
R.O.B. was included in Nintendo's "The Deluxe Set" NES bundle, which retailed for $249.99 (USD).