Like the first game, you once again take the role of a budding fashion mogul trying to manage your own boutique.
New features include:
Men as customers: Men are now included as customers. You can even help out couples.
Better shop customization: You can now edit the outside of your shop, as well as the sidewalk, sign and window dressings.
More clothing: Over 12,000 clothing items. 19 women's brands and 4 men's exclusive brands. Returning brands are: AZ-USA, Raven Candle, and Marble Lily.
More makeup options: Blush and Perfume now included, as well as specific cosmetic brands.
Purses and bags are now available to sell.
Decorate your apartment: Now you can spend your money on more than just clothes and makeup. Furniture, carpets, and wallpaper now available to completely redo your apartment.
Runway Contests: The Runway Contests now allow you to not only choose the model you would like to work with, but also allow you to customize hair and makeup.
Street Pass: If you fill out a profile card you can share this with others who also own the game. Their can visit the shop as customers.
It is also projected that there will be downloadable outfits though prices and other info has not been released.
Block size: 10,500 blocks (1.35 GB)