Considering you only got to 28 when you played, I'd advise you to wait until Cataclysm, the next expansion due later this year. You're going to be better off starting a new guy from scratch and taking advantage of all the new refinements that are being put into the game - in particular the staring game - where much of the expansion is geared towards improving.
WoW's biggest problem was that Blizzard left the early game alone for years, making new players see the oldest part of the game first. While that part of the game is still what got millions playing, the fact that it has remained the same all this time made it look a little flat compared to other MMOs out there. Any MMO vet will tell you, the first 20 levels are the most important for an MMO to catch on, if you overwhelm, bore, or make it too hard for new players in that time, you're going to lose them. Games like Conan, STO, and others have some prettty great early game content, making it hard to compete with something from 5 years ago.
Cataclysm is going to re-work the early game in a big way, from starting abilities and spells, to weapon use, to giving a better understanding of how the class works. Some of that got added a few patches ago, especially the Hunter class, which was horribly vague to play at early levels. The fact that you can get a mount at 20 now seems crazy to old-timers that had to slog through STV on foot until 40, but when my alt hit 20 and could get a mount it sure helped me want to keep going.
Much of the negative comments are from the so-called "hardcore raiders" that feel the game is now a joke compared to the old raids of TBC and vanilla. They are partly correct, those days are gone, but that goes for all MMOs. It's a sign of the times and the landscape of MMOs today. People in general don't want to bang their head on a wall for hours with 24 others trying to get some make-believe armor anymore. Part of WoW's old society was the elite raiders that had purple and orange gear and the other 90% that never saw anything past Karazhan. That was fine for a few years but eventually people lose interest when all they do is the same old dungeons and some PVP between messing with professions. Why play a game when the best part is something you never see? If an MMO company wants to keep people paying to play their game, they need to have something for them to do, so making raiding easier to do allows everyone a chance to at least experience the content. They may not clear it out, or they might have to wait for eventual nerfs to make it doable for them, but they've got something to do now instead of level another alt.
Being someone who has raided since TBC, and played since vanilla, I'm glad they made the game more open to casual players. Sure I'd like the content to be a little more difficult, but it's hard enough with heroic modes and achievements to keep my guild raiding. I'd rather the game go on and have new content than have millions quit and the game go into some stagnation period. Go look for an MMO out there that's better and enjoy it, many people leave WoW thinking this, only to either come back or just quit MMOs outright. WoW does what it does very well, and until something comes along that is better, enjoy the time you spend in it.
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