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Robert Bowling Unexpectedly Announces He is Exiting Activision [UPDATED]

No word yet on reasons, nor where he may be headed next.

UPDATE: Activision has replied with a short statement on Bowling's exit.

"We sincerely thank Robert for his many years of service. He’s been a trusted and valued member of the Infinity Ward team. We wish him all the best on his decision to pursue future opportunities.”

Does that sound at all to you like the sort of thing a company not quite expecting this type of thing to happen might say? Read that way to me, anyway, but maybe I'm off-base.

----

In a startling bit of news that pretty much just happened, Robert Bowling, the longtime creative strategist for the Call of Duty brand at Activision and developer Infinity Ward, has announced he is resigning from his current position.

I don't know if I should apologize to Robert for using this photo of him, but I'm just going to go ahead and preemptively do so.
I don't know if I should apologize to Robert for using this photo of him, but I'm just going to go ahead and preemptively do so.

No reason was given for the announcement, but the terms were absolutely clear. He stated as follows:

Today, I resign from my position as Creative Strategist of Call of Duty, as a lead of Infinity Ward, and as an employee of Activision.

Bowling had been with Activision since 2006, working early on in the franchise's existence as a community manager, and eventually rising up to become the most recognizable face associated with the brand. For all intents and purposes, he has been Call of Duty's primary mouthpiece since the Modern Warfare era began, especially in the time following the exit of Infinity Ward founders Vince Zampella and Jason West, who went on to found Respawn Entertainment.

We've reached out to Activision for an official statement regarding Bowling's exit. We'll update this story should they respond.

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177 Comments

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yukoasho

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Edited By yukoasho

So tomorrow he gets hired by Respawn?

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Jimbo

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Edited By Jimbo
@positron said:

Well there was no point in him joining Respawn until they had something to talk about.

Good point.
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234r2we232

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Edited By 234r2we232

Enjoying all of these "meh I don't care but here's me commenting anyway because I'm Internet k00l and don't have anything better to do".

I only remember this guy because of how much he would pander as a community manager to the "hardcore". Didn't he have a feud with some YouTube troll, where he posted team killing videos and Bowling got him banned or something along those lines? Funny Internet/world.

Maybe this has something to do with on-going legal war between Activision and Respawn (obvious observation). I can only imagine it was a pretty easy job all things considered.

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TzarStefan

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Edited By TzarStefan

I wonder if he asked if it was ok for him to touch them before he did the hover hands.

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Sergio

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Edited By Sergio

@msavo said:

Who?
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adoggz

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Edited By adoggz

so what are the odds he ends up at respawn?

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TheHT

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Edited By TheHT

@Floppypants said:

@Tamaster92 said:

That photo is proof of winning.

Winning does not involve hover hands.

They never fail to make me chuckle though.

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laserbolts

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Edited By laserbolts

If I felt that him leaving might result in some changes to call of duty to make it feel at least a little fresh again then I would be happy but I know this means nothing.

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WhiteLotus01

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Edited By WhiteLotus01

Hopefully BLOPS2 FLOPS. Yeah, I'm witty!

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OneManX

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Edited By OneManX

@Bane122 said:

@AnEternalEnigma: W@AnEternalEnigma said:

I lost all respect for this guy when he stood on a stage at Call of Duty XP and announced "NO MORE LAST STAND!" to a screaming crowd of approval when he damn well knew Final Stand, which is much worse, was going to be kept in the game. Not to mention all the other lies he's fed the community since CoD4.

GTFO.

Was Last Stand taken out?

Yeah, but they kept in Final stand (which is the Death Streak version). So yeah he wasn't exactly lying, but he wasn't telling the truth either... so... yeah,

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JEdge

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Edited By JEdge

@Milkman: That is the most brilliant comment I have ever seen in my time at Giant Bomb. Bravo sir, bravo.

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kpaadet

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Edited By kpaadet

Creative Strategist?, give me a break, its fancy talk for community manager. So nobody should really care about him leaving.

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OllyOxenFree

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Edited By OllyOxenFree

Bowling doing the ol' hover hand in that one picture. So beta!

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Bane122

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Edited By Bane122

@AnEternalEnigma: W@AnEternalEnigma said:

I lost all respect for this guy when he stood on a stage at Call of Duty XP and announced "NO MORE LAST STAND!" to a screaming crowd of approval when he damn well knew Final Stand, which is much worse, was going to be kept in the game. Not to mention all the other lies he's fed the community since CoD4.

GTFO.

Was Last Stand taken out?

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Milkman

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Edited By Milkman

CALL OF DUTY SUXOR AMIRITE?!

Internet.

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mynthon

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Edited By mynthon

I learned a new meme today

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evanbower

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Edited By evanbower

"Does that sound at all to you like the sort of thing a company not quite expecting this type of thing to happen might say? Read that way to me, anyway, but maybe I'm off-base."

I think it sounds like what a huge company would say regardless of the situation. I wouldn't read too much into it.

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Otrebor

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Edited By Otrebor

Se~or Superdouche?

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aurahack

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Edited By aurahack

These comments, as usual, are terrible. Dude was always upfront and should be respected for that. Sad to see him go, though I'll giggle some if he ends up at Respawn.

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EuanDewar

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Edited By EuanDewar

BOLT ACTION RIFLE, CENTER MASS

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Branwulf

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Edited By Branwulf

Lets be honest, not much need for a "creative" strategist at Activision is there, HO HO HO.

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leejunfan83

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Edited By leejunfan83

Out with the old in with the new

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TehChich

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Edited By TehChich

@gorkamorkaorka said:

HOVER HANDS

HOVER HANDS?! -scrolls up- HOVER HANDS!!! AAAAAAAAAHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!!!!!!!!

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TheHumanDove

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Edited By TheHumanDove

...And them hover hands

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PeasantAbuse

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Edited By PeasantAbuse

These comments suck.

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MeatSim

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Edited By MeatSim

I thought he would have come up with a more creative exit strategy.

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SaturdayNightSpecials

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Remember the "one shot center-mass" thing?

He sure changed his tone since then.

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Video_Game_King

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Edited By Video_Game_King

@brianontoast said:

copy and paste warfare 3

Unoriginality is eternal, good sir.

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sopranosfan

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Edited By sopranosfan

Guys those hands aren't hovering.....he was about to smack both of those women's ass and it was caught in the middle.

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James_Giant_Peach

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*Herp-a-derp response about not knowing who he is/caring cause CoD sux lulz.*

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CptBedlam

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Edited By CptBedlam

Did he have any sort of impact on the actual games? No? Then why are we talking about this guy?

He was nothing more than a mouthpiece and apparently he was bad at it, too.

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NakAttack

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Edited By NakAttack

Who?

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clstirens

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Edited By clstirens

@AnEternalEnigma: Don't you have to die, like, 4 or 5 times to get into final stand?

If so, what the hell does it matter if someone on a crazy deathstreak gets to last stand? Don't tell me he "lied to the fans." There is a HUGE difference between someone who always gets to fall down and pistol you, and one who sometimes gets to fall down and shoot you.

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petitfool

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Edited By petitfool

Good riddance. No more Robert Trolling feeding lies to the sheep.

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Clinkz

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Edited By Clinkz

May his hands continue to hover.

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Jeffsekai

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Edited By Jeffsekai

Meh

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prencher

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Edited By prencher

Well, once you've "creatively" run a franchise into the ground, where do you really go from there as a "creative strategist"?

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iamjohn

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Edited By iamjohn

@AnEternalEnigma said:

I lost all respect for this guy when he stood on a stage at Call of Duty XP and announced "NO MORE LAST STAND!" to a screaming crowd of approval when he damn well knew Final Stand, which is much worse, was going to be kept in the game. Not to mention all the other lies he's fed the community since CoD4.

GTFO.

Ahahahahahahaha! Did that actually happen? It's amazing how many times he just straight up lied to the community and almost no one ever caught on and stopped taking him seriously.

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Floppypants

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Edited By Floppypants

@Tamaster92 said:

That photo is proof of winning.

Winning does not involve hover hands.

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ahgunsillyo

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Edited By ahgunsillyo

To be fair, if you're going to have pictures like that taken of you, you kinda deserve to have them be the default pictures to use for articles written about you.

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notlupus

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Edited By notlupus

well considering he never listened to the fans or actually managed any issues I really don't see how he was living up to his title. His presence will not be missed, he was a remnant of the XXxsolidscopesnake420xXX culture that was plaguing the COD series. All he ever did was give into those type of peoples concerns, maybe the community will get a representative that listens and actually makes improvements that level headed players asked for like David Vahn over at Treyarch.

Also....Hover Hands

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deactivated-629eab11cc270

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I've always hated him

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deactivated-5a1a3d3c6820c

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Good riddance.

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Tamaster92

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Edited By Tamaster92

That photo is proof of winning.

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N7

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Edited By N7

I have no problem with that.

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waldy

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Edited By waldy

wow, unexpected

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AnEternalEnigma

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Edited By AnEternalEnigma

I lost all respect for this guy when he stood on a stage at Call of Duty XP and announced "NO MORE LAST STAND!" to a screaming crowd of approval when he damn well knew Final Stand, which is much worse, was going to be kept in the game. Not to mention all the other lies he's fed the community since CoD4.

GTFO.

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weegieanawrench

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Edited By weegieanawrench

Good luck with future endeavours, I guess.