I think the lack of hype is just down due to the laws of diminishing returns. Also the pressure to release a new assassins creed game every year seems to lead to issues with quality control as evidenced by Assassins creed Unity.
The basic gameplay also needs some changes. Fights are still too easy in Assassins creed games and the map is full of collection type sidequests which dont really offer a great deal of variety.
Ubisoft is basically destroying the brand of the Assassins Creed by trying to do yearly realeases. People are slowly getting tired of the sameness of these games.
Did you play Unity? Not that the changes were major, but combat was changed significantly (counters weren't one-hit kills, no more chaining 15 kills together without getting hit) and the parkour is the best in the series (one button to parkour upwards in elevation, on button to parkour downwards in elevation). I agree with you about the map, though.
Unity got a bad rap because it was broken upon release, and for the most part deservedly so. Companies shouldn't release broken games, and there's no chance in hell with the manpower behind that game that Ubisoft didn't know it was broken. That being said, it was one of the best playing AC games in my opinion (and I've played ALL of em). The story was a bit bland, but I mostly enjoyed it until the ending (good god that ending, fuck you Ubisoft). And the city was absolutely gorgeous, half the fun in these games is becoming the tour that you take through Ubisoft's vision of the game's specific era. I definitely don't regret my purchase, and I believe I paid a full $60 (and it went to $40 like 3 weeks later).
I will do with Syndicate what I did with Unity. Sure as hell not purchase day one, and wait until I'm very much in the mood for an AC game before I end up purchasing it, because the games are at the very least competent in offering their formula year after year.
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