The OP tries to address F2P as a whole, but within that business model, there are shining examples of how to properly handle it.
League of Legends is probably the best example. It's a game that sees balance and content patches very often, usually every two weeks. Riot has consistently stated that the game will never be in a state of perfect balance because "perfect balance is boring", and they are right. They have a solid pricing model that any League player going in can automatically look at and say "I know how much that is". Moreover, they only allow you to spend real money on the champions and their vanity skins. All gameplay elements, such as your runes, are purchased with the in-game money, meaning that you HAVE to play if you want to get that advantage. You can also unlock the champs with in-game money, meaning that you can literally never spend a dime on the game and get everything out of it that you want. You can unlock every champ, all the runes, all the rune pages...and never spend a dime. It's smart business, and because of that mentality, they've been hugely successful.
Heroes of Newerth has been handling it pretty well also.
Dungeons & Dragons Online has handled it well for some time, despite getting that feeling that buying an adventure pack sometimes feels like "I'm buying the ability to get all this loot". Nonetheless, the adventure packs they make are pretty excellent dungeons, and I've yet to be truly disappointed with the ones that I've bought (but I've only bought three adventure packs, one being Sands).
Games like Tribes Ascend and Age of Conan get it WRONG, where they allow the users to buy an advantage with real money. Sure, if people have the money to blow, you can't fault the company for offering the option. However, it means that someone just starting out could get everything they want right off the bat and just wreck on people in some cases. This does not equal up to "fun" when it comes to the game. It's infuriating, and you more often than not decide to quit playing rather than continue with it.
Super Monday Night Combat is also proving to successfully handle the F2P model, going so far as to offer Steam Trading on items!
So the F2P model isn't as grim as the OP makes it out to be. There are some games that fucked it all up (I keep looking at my copy of BattleForge every time I say that...), but there are plenty that show how well it can work.
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