Having played MTG for years in both paper and online (Online in the past via their much MUCH less friendly Magic Online client), I am glad to see that this is getting some positive buzz, though I am pretty sure its 'not for me'.
I find the prize/pay-out structure they went with to be incredibly bad. No ability to turn one deck into another, severe limitation on testing out and building your own decks.
MtG is played by so many people, for a lot of money, that they generally figure out the top deck or two quickly. Since your limitation is on rarity, and you have no way to turn cards into your collection back into cash/dust/etc, the "correct" way to play Arena is to build the best deck in the format and play it, and nothing else.
There is room too build other decks, the standard meta (which is the format that Arena is pulling the cards you can use) has room for several decks, typically, across the spectrum. If all you want is to find a favorite deck, and play it a great deal? The game provides for that. It is possible to get 'the best deck in standard' for cheaper then you can acquire it anywher else you can play MtG (except the free-to-play non-official clients). It does also have draft/limited, which is the full experience and as fun as any other digital version I have seen.
However, as a long time player, when I compare it to my other options, it just doesn't fit what I am looking for in a game. I like playing for fun. Kitchen table magic, casual play. I like brewing decks and weird restrictions. I enjoy Magic Online (the other digital version of MtG remember) because the vast vast majority of rares on there cost .05 a ticket (each ticket being a dollar). Yes, it helps that it has, basically, every card ever printed in magic going back to alpha (the first set), but the real boon is that once I spend money, I can transfer that money around and stretch out where it goes for a long time. I can trade my 5 dollar deck in, and get another one, over and over again essentially if I so choose.
If what your looking for is just the limited (Sealed or Draft) then Arena makes some sense, as that costs essentially the same thing it costs on Magic Online. Though your drafting against robots in Arena where as your drafting with other people on MTGO, which can be a meaningful difference for some. If what your looking to do is get into the high-level MtG play with a single deck (or perhaps two if your gonna spend a couple hundred dollars/spend a lot of time with the game), then Arena is absolutely for you. The decks on MTGO cost very close to what they cost in paper. You can get 1 (maybe two) tier one decks for a low/no cost (save time) vs the 500$ price tag that usually comes with the best deck in the format.
If your just looking to play Magic in a digital format? With older cards, or brewing any number of decks you want. If you want to feel like your money is gonna last, if you want to experience formats outside of what Arena can offer (Commander is very popular, but really needs access to every card ever printed to be great say). Then your better off spending the 10 dollars to get a copy of Magic online, biting your lip to get past its interface issues, and go to town.
For what its worth. That 10 bucks gets you 10 tickets, which you can very easily turn into 20 different styles of decks (think of something, you can build it for cheap). As long as your not wanting to play with the best cards ever printed, they are super cheap. And, MTGO has channels/rooms where people gather to play that level of magic. Meaning your going to find an endless supply of people with decks of a similar power-level..meaning you get fun interacting games.
For me, Arena is going to be strictly a place to play some limited (draft/sealed). I'm gonna save the bulk of my playing 'normal' magic for MTGO.
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