I would say the only way would be to force their hand with a debacle the size of "always online" was for Microsoft, but the opportunity is gone. Fortnite is the best chance the community had to make a splash, but it needed a platform with enough visibility.
Imagine the following: The E3 MS conference is about to end, and Spencer makes one last announcement, the lights fade out and we see a team of 4 players playing fortnite. The camera changes to take the perspective of different players, the game is frantic and it is over relatively quickly so it doesn't gets boring to watch, but that is not the point. As the lights turn on, Spencer takes the stage to present the rest of his squad: Tim Sweeney from Epic, Gabe Newell from Valve and Reggie Fils-Aimé from Nintendo. As people try to understand what is happening, Phil makes a passionate speech about cooperation and being able to play with your friends, regardless of their plataforms; emphasizing each of the presents in turn. He then announces that the game will be playable for anyone with a PC, XBox or Switch, all the while making it obvious that those are notall the platforms the game is on, but some are not ready to play ball. Finally, he says that they will support developers and publishers that approach them to create an environment where their own games can take advantage of this cross-play experiment.
That would be the kind of splash that would force Sony's hand. Unfortunately, it needs something the size of Fortnite and a scenario the size of E3 to move the needle, and both opportunities passed as far as this year counts.
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