This is just the beginning. I get why EA is doing this but ultimately I think trying to cut out the used game business is unwise. I get that they don't get any money from used sales but a lot of trade ins are used in order to pay for new games. I definitely wouldn't buy as many games if I could get some money of them buy trading in my old games. Also is a game really worth full asking price in most cases? I'm usually happy to buy a game knowing that I can get a portion of that money back by trading it in even if its not that long. If this move to a new only market continues then I think ultimately it will in fact result in less sales overall. Some people just don't have the disposable income to buy all there games new, your not going to get any money out of them by punishing them by denying content or features. These people do subsidize the initial adopters by buying their games though and their money does filter up.
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