@hayt: Interesting. It's totally possible that's where it came from.
I think /v/'s memes (and 4chan's in general) have a tendency to spread faster than others because of the anonymous nature of the site. Whereas on Reddit and similar sites, you have a culture that's very negative about "reposting" content, especially without attribution - see innumerable posts on the front page followed by comments linking to the old thread from a couple weeks ago - 4chan's essential nature means that 4chan memes aren't the creations of one user, they're the creations of "4chan" as an amorphous whole. They become immediate inside jokes, and even when they're not popular with the entirety of the site, a dedicated group of posters can "force" the meme simply by posting it over and over again until it gains some level of recognition, if not acceptance. Then. of course, people bring those jokes to other sites where they seem fresh, and they begin the journey into mainstream recognition - all the while making the original people who posted them (but probably didn't come up with them in the first place) angry that their jokes have been "stolen"
In any case, I've definitely seen it around since about that year (2011-2012), so that seems like a possibility - although you may remember that Human Revolution definitely had some references to 4chan in it already (see: https://www.youtube.com/watch?v=cDUBTUa1O7Q), so it's possible Jensen saying "Rip" instead of "R.I.P." was also referential to some previous meme. Knowyourmeme traces "rip" back to 2007 (http://knowyourmeme.com/memes/rip-in-peace), but I'd take anything you read on that site with a very large grain of salt. I wouldn't call their "research" thorough.
I honestly think this stuff is fascinating, though.
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