If I was for Xbox I think I'd pretty much copy the PS4 announcement. But you have to embrace the corporate jank, it's what makes these things awesome in their own special way! It'd be all green, some dude walks out to centre stage, spotlight on them,
" On May 21st we announced the XboxOne. (pause)... The whole world tuned in on (name sponsored streaming and tv channels) to see what the future was like. And we told them, we told them what made the XboxOne unique, how it would change the way we watch tv, how it would bring together everything we need into one box. We showed the world why the XboxOne is going to be the greatest change to the living room since Tv itself.
Now, 19 days later. I'm stood here before the people that made the Xbox brand what it is, and today...today you will see how the XboxOne will continue the legacy we have begun of creating the greatest games console imaginable."
(fades to black) - huge montage about games, featuring snippits of the 15 exclusives and loads of awesome stuff. ...rest of conference is about games.
Well that's what I'd do anyway!
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