" @jakob187: Exactly. The first thing that I thought when watching that was "why would my mom ever see the games I'm playing? I'm an adult." Then, of course it was obvious who they're really selling it to. And I hope the marketing team at EA is real proud of visibly disturbing several moms. I'm assuming this wasn't a fake-out, as it doesn't appear to be. They'll instantly decry any criticism as people not getting the joke, and that it was all super-ironic. To be perfectly honest, I was struck when one of the women shook her head and asked "you're telling me this is some kind of a joke? It isn't funny." She's right. It isn't. Here's where someone accuses me of being an uptight and stodgy prude. "No, you're completely right. This is a bad marketing campaign because,
1. Dead Space 2, if it's like Dead Space 1, is not a masculine gore fest like Gears of War, its a tense futuristic Aliens-esque horror/shooter game that uses gore to depict the fucked-upedness of the situation. Advertising it as if the decapitations are badass misses the point.
2. Perhaps one could say that the ad was directed at 17+ players if it's message were not so rebellious. Only an adolescent would buy something because his mom would disapprove. An adult would buy something, and his mom may not like it, but his reason for buying it is more than the fact she does not like it.
3. The clips, besides one woman who seems to be honestly enjoying it, just seem cruel and pointless rather than hilarious. Seeing middle-aged to elderly women wince in pain as they are bombarded, whether real or fake, is not funny or entertaining. It's disturbing. Plus, they're essentially watching an ESRB sizzle real of all the worse shit, which is exactly how the game industry to strive not to depict its products.
So, yeah, like the Dante's Inferno stuff, this is just the wrong angle for the wrong reasons.
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