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Battlefield 3 'Premium' Service Offers New and Exciting Way to Give EA Money

This Call of Duty Elite-looking service offers DLC, exclusive items, and...server queue priority?

The fact sheet in question.
The fact sheet in question.

The heated battle between Activision and EA over their respective big budget modern military first-person shooter franchises that sell lots of copies appeared to be dying down a bit in recent months, but today's accidental announcement of a new weapon in the Call of Duty/Battlefield 3 arms race seems poised to rekindle the flames of acrimony.

Earlier, a European PlayStation blog entry and a leaked fact sheet posted on NeoGAF outed a new Battlefield 3 Premium service that sounds suspiciously similar to Activision's Call of Duty Elite service. And now EA has essentially confirmed that the service exists, while not quite confirming all the leaked details.

The Premium service is reportedly a one time $50 fee that grants immediate access to all current and forthcoming Battlefield 3 DLC expansions, as well as a few other perks, which include such gems as:

  • Unique in-game items, like a knife, and special dog tags, and specialized soldier and weapon camouflage.
  • 2 weeks of early, exclusive access to all future Battlefield 3 expansion packs.
  • Access to exclusive "Double XP Weekends"
  • The ability to reset all of your stats.
  • Priority access to server queues (translation: jump ahead of the non-paying gutter trash!)

EA says to keep an eye on Battlefield.com come June 4, presumably so you can have all the same information posted here reiterated to you, but perhaps in a neater and tidier press release format that will include quotes from executives heralding the unprecedented successes of Battlefield 3 and explaining how this Premium service is great for fans because it has things in it.

EA hasn't exactly been shy regarding its turgid feelings over Call of Duty's Elite service. Specifically, its ability to wring extra dollars out of the pockets of those who simply must have everything the game has to possibly offer. And now EA has their own version of that, which is great for them, I guess. You, the consumer? Probably not. But EA? They're good.

Alex Navarro on Google+

142 Comments

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k9

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Edited By k9

I was planning on not buying this until I saw the following Battlefield Premium exclusive:

Strategy guides.

I'm in!

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skewedsyntax

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Edited By skewedsyntax

And now battlelog is irrelevant.

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stinky51012

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Edited By stinky51012

It is a good deal if you plan on buying all the map packs. Anyone too dumb to understand what makes BF3 awesome is missing out. But they are prob paying for the CoD map packs. Buncha dummies.

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onan

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Edited By onan

Call of Duty will always be a better value proposition because EA turns off servers. It's a good rule of thumb to just avoid all multiplayer-focused EA games in general.

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SomeJerk

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Edited By SomeJerk

This is actually a great deal, because dear lord you get so much for your $15 a pack. The work put into the maps is astronomical heights above the work they've done on DLC maps for the last two iterations of that one other shooter.
 
(Disclaimer: I'm that guy who likes the infantry combat in BF3 and was very happy with Close Quarters)

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Arker101

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Edited By Arker101

@onan said:

It's a good rule of thumb to just avoid all EA games.

FTFY

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droop

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Edited By droop

I guess if you're getting the DLC anyway you might as well get this.

But EA.. Fix your game first, please.

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albe

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Edited By albe

As a PC player who has 130+ hours of bf3 and was planning on buying all the DLC this sounds great, not really sure why it's getting so much hate. 20 maps, 20 weapons, 10 vehicles, 4 game modes for $50 is more content than I've paid for full games.

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benu302000

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Edited By benu302000

"Priority access to server queues"

Wait. What?

I don't recall ever seeing a "queue" in BF3. Is this something they're going to add so that I can pay them to remove it?

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rafaelrinaldi

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Edited By rafaelrinaldi

Such a douche idea.

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TheHT

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Edited By TheHT

I'm starting to really, really like Alex' articles.

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zombie2011

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Edited By zombie2011

This would have been good to know 7 months ago.

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TiE23

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Edited By TiE23

Big BF3 fan here. First I was "pfft, what ever. Some other people can throw away their money" -- but when it said it came with the expansion packs in the price... Yeah, I'm getting this. I'm going to buy all the expansions, anyway. BF3 is going to be a regular source of video-game fun for probably another year. Just a personal observation. Works for me.

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Ravenlight

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Edited By Ravenlight
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TheAdmin

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Edited By TheAdmin

@umdesch4 said:

I'm sure somebody'll say they read the headline and knew it was an Alex article. But I've gotta admit, this headline nailed my sentiments exactly.

You have to give Alex credit - he writes good article titles.

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puaru

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Edited By puaru

As soon as I read this i knew....that Alex finally wrote a funny title?

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GreggD

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Edited By GreggD

I actually want those weapon camos. That doesn't really make me a bad person.

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fisk0

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Edited By fisk0  Moderator

@Ravenlight said:

Hey, remember when games did stuff like this for free?

Or Unreal Tournament and Quake 3 that released free monthly map packs adding dozens if not hundreds new maps to the game post-release.

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GreggD

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Edited By GreggD

@TiE23 said:

Big BF3 fan here. First I was "pfft, what ever. Some other people can throw away their money" -- but when it said it came with the expansion packs in the price... Yeah, I'm getting this. I'm going to buy all the expansions, anyway. BF3 is going to be a regular source of video-game fun for probably another year. Just a personal observation. Works for me.

^And this, pretty much.

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moofey

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Edited By moofey

Glad I traded this in.

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Scubasteve1974

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Edited By Scubasteve1974

Fires up TF2. F**k you EA!

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tourgen

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Edited By tourgen

"EA hasn't exactly been shy regarding its turgid feelings over Call of Duty's Elite service."

hahahah thanks Alex

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Alphazero

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Edited By Alphazero

@GreggD said:

I actually want those weapon camos. That doesn't really make me a bad person.

I'd say that you were, but then I just bought a bunch of Skylanders, so Dino-Rang and I should probably just keep our heads down and stay out of it.

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vonFlampanker

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Edited By vonFlampanker

@radioactivez0r: I'm with ya. With BC2 I got the impression while playing that I could respond to attacks and defend myself under most circumstances. With BF3 I'm constantly 1 second away from death which most of the time I can't do anything about. Makes it a completely different (and in my opinion less fun) experience.

To address the topic at hand: Fuck this service, especially the server queue priority. Even if it were a good deal, and it's not, I'd be against it out of sheer anti-greedy fuck principle.

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BLKZOMBIE

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Edited By BLKZOMBIE

This game is going down hill fast. EA is so fucking hell bent on "beating"(lack of a better word) Activision or making an extra $ that they have lost sight of who is paramount to video games, the player. DICE went on record saying something to the effect that they didn't really care what the player wanted, that they were going to do what they wanted to do. Money-fucking-whores!

I loved BF3 when it came out and didn't really mind that they pushed it out the door before MW3. Sure, the game was a little broken, but it was fun regardless. Then, a few months back we got that update that seemed to fix a lot of problems at first, but after putting a few more hours in to the game I could tell they nerfed the shit out of a lot of guns, made recoil WAY more reoil-y, and using the SOFLAM was damn near impossible.....enough bitching, fuck this idea is what I'm getting at. It seems to me that EA, naturally, is more interested in making a buck than satisfying the gamer.

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Zatoichi_Sanjuro

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Edited By Zatoichi_Sanjuro

Oh! I chortled heartily at that title.

Kudos to you, sir, kudos!

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Corvak

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Edited By Corvak

Basically, it's Battlefield Elite.

Honestly, I don't see a problem, it's just a season pass. EA probably should've had it ready from day one, but if its like Call of Duty Elite, the net result is that people who are big fans can actually save some money with the deal, since they'd spend $60 on the same amount of DLC separately. I personally feel that the DLC map packs tend to be overpriced in general for the big FPS games, but thats a whole other argument.

It's not really giving EA any more money, its letting them collect that money earlier.

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digitaldemigod

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Edited By digitaldemigod

I'm a pretty hardcore BF3 player and like none of this is enticing at all. It's irritating that they include B2k in there as most players either got it with their limited edition purchase or bought it afterwards already. All of the other things like dog tags and knives and assignments are pretty useless. The ability to save my 5 favorite battle reports? Yay. And this far into the game, who cares about double xp? Most people I know were only driven to hit 45 due to the achievement. I don't care what the number is next to my name since it really makes no difference at all to the game.

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weavminas

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Edited By weavminas

If this will apply to my account and not just my "soldier" I might be interested. I play BF3 on both PS3 and PC. Getting all of the DLC for both platforms may be worth it.

Who am I kidding, That will never happen.

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Pinworm45

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Edited By Pinworm45

Just when I was thinking about getting back into Battlefield.

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kartanaold

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Edited By kartanaold

This is just wrong on so many levels...

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Edited By GreggD

@vonFlampanker said:

@radioactivez0r: I'm with ya. With BC2 I got the impression while playing that I could respond to attacks and defend myself under most circumstances. With BF3 I'm constantly 1 second away from death which most of the time I can't do anything about. Makes it a completely different (and in my opinion less fun) experience.

To address the topic at hand: Fuck this service, especially the server queue priority. Even if it were a good deal, and it's not, I'd be against it out of sheer anti-greedy fuck principle.

It actually is a good deal. The subsequent four map packs are going to be 15 dollars a piece, so that's ten dollars less, plus all the other small perks. I'm taking advantage of this, as BF3 is my favorite MP game right now.

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deactivated-5a00c029ab7c1

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BF is just another COD clone now disgusting I miss the old BF COD ruins everything great about games.

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AhmadMetallic

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Edited By AhmadMetallic
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PandaBear

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Edited By PandaBear
@GreggD

@vonFlampanker said:

@radioactivez0r: I'm with ya. With BC2 I got the impression while playing that I could respond to attacks and defend myself under most circumstances. With BF3 I'm constantly 1 second away from death which most of the time I can't do anything about. Makes it a completely different (and in my opinion less fun) experience.

To address the topic at hand: Fuck this service, especially the server queue priority. Even if it were a good deal, and it's not, I'd be against it out of sheer anti-greedy fuck principle.

It actually is a good deal. The subsequent four map packs are going to be 15 dollars a piece, so that's ten dollars less, plus all the other small perks. I'm taking advantage of this, as BF3 is my favorite MP game right now.

I can get behind this. It's cheaper than buying the map pack individually. But I honestly believe after Close Quarters has its time to shine people will continue to setup "large conquest maps, 200% tickets" only servers with the other maps.

Anyway, love the shit out of the game and I want all the map packs, so I guess I'm in. Everyone has Back to Karkand but this will still save me 800MSP...

...that queue jumping stuff is pretty dodgy though.
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umdesch4

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Edited By umdesch4

@GreggD said:

The subsequent four map packs are going to be 15 dollars a piece,

Holy crap, really? I haven't really been keeping track, and don't go in for things like map pack DLC, so I didn't know this. So, $60 for 4 map packs, or $60 for an entirely new and complete AAA title.

I guess it's up to people what they want to spend their money on, and where they see value, but wow...just...wow...

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GreggD

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Edited By GreggD

@PandaBear said:

@GreggD

@vonFlampanker said:

@radioactivez0r: I'm with ya. With BC2 I got the impression while playing that I could respond to attacks and defend myself under most circumstances. With BF3 I'm constantly 1 second away from death which most of the time I can't do anything about. Makes it a completely different (and in my opinion less fun) experience.

To address the topic at hand: Fuck this service, especially the server queue priority. Even if it were a good deal, and it's not, I'd be against it out of sheer anti-greedy fuck principle.

It actually is a good deal. The subsequent four map packs are going to be 15 dollars a piece, so that's ten dollars less, plus all the other small perks. I'm taking advantage of this, as BF3 is my favorite MP game right now.



I can get behind this. It's cheaper than buying the map pack individually. But I honestly believe after Close Quarters has its time to shine people will continue to setup "large conquest maps, 200% tickets" only servers with the other maps.
Anyway, love the shit out of the game and I want all the map packs, so I guess I'm in. Everyone has Back to Karkand but this will still save me 800MSP...
...that queue jumping stuff is pretty dodgy though.

I rarely get into a situation where a queue even exists. That's hardly a reason to invest in this, and anyone thinking it's gonna create problems probably doesn't use the server browser too often.

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goatmilk

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Edited By goatmilk

They just keep doing their best to ruin BF3. :(

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GreggD

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Edited By GreggD

@umdesch4 said:

@GreggD said:

The subsequent four map packs are going to be 15 dollars a piece,

Holy crap, really? I haven't really been keeping track, and don't go in for things like map pack DLC, so I didn't know this. So, $60 for 4 map packs, or $60 for an entirely new and complete AAA title.

I guess it's up to people what they want to spend their money on, and where they see value, but wow...just...wow...

The big two shooters, BF and CoD have been charging 15 bucks for expansions ever since MW2. Honestly, though, I think BF gives you more value per pack, considering the first two in addition to the four maps per pack, add ten new guns each. And the next couple are adding new vehicles, so that's more stuff to do and play with. Whereas CoD only gives you multiplayer maps and co-op missions. Occasionally a new mode, but apparently at least Close Quarters is adding new modes too.

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zodstein

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Edited By zodstein

Remember last E3 they were touting how their service was free, basically poking fun at COD. I wish I had a time machine.

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hurtfulmadmax

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Edited By hurtfulmadmax

I remember when Zinto swore an oath that this would never happen...

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umdesch4

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Edited By umdesch4

@GreggD said:

The big two shooters, BF and CoD have been charging 15 bucks for expansions ever since MW2. Honestly, though, I think BF gives you more value per pack, considering the first two in addition to the four maps per pack, add ten new guns each. And the next couple are adding new vehicles, so that's more stuff to do and play with. Whereas CoD only gives you multiplayer maps and co-op missions. Occasionally a new mode, but apparently at least Close Quarters is adding new modes too.

Ok then, that I can sorta get behind. New guns and vehicles demand much more dev work, testing, and QA which goes a long way towards justifying the price. I was under the impression that map packs were basically just maps. My ignorance about modern FPSs is starting to show. Last time I was really good at a FPS, and right into it, people had LAN parties.

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dragonboss

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Edited By dragonboss

How much more money do these people want from gamers? We're paying for xbox live gold, actually no let's start from the beginning. We're paying for the internet service so that we can access xbox live gold, which we are paying for so that we can play the game we bought online with friends (but mostly strangers) and now we should pay again for a service for a game? DLC is bad enough but seriously these guys should relax with all this stuff. The thing that makes it even worse is that many many people are willing to pay to get "exclusive skins" and weapons. If Halo 4, which I'm already skeptical about due to its CODifications, also implements a similar service, I'll just give up on FPSs and consoles in general and pirate pc games to play.

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audiosnow

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Edited By audiosnow

I'm pretty sure server queue priority manipulation violates unwritten TOS for the original game.

It's a bit like Sony removing Linux support from the PS3, but less understandable. And skidgier.

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packfan104l4

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Edited By packfan104l4

People need to realize this isn't CoD Elite. You don't get the privilege of a mobile app to see your match results. We already have that via battlelog.

This is just pre-BUYING the DLC, which most of the hardcore BF players will do anyway. The other crap added on is just to entice a few more people. I see this as a $10 savings for stuff I would already buy.

Plus, BF maps actually have some substance besides a 10x10ft low-res frag cube CoD calls maps.

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sickVisionz

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Edited By sickVisionz

@WilltheMagicAsian said:

EA is really pushing these F2P market strategies in their non-free games.

? The article was about a paid subscription service.

@dr_mantas: I don't get the hate for stuff like this. These (Elite and this) are completely optional and aimed squarely at the most hardcore of hardcore. If you were already going to buy the map packs, this is a good value. Only in movies and the video game industry is giving your fans the content that they crave seen as evil.

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penguindust

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Edited By penguindust
  • Priority access to server queues (translation: jump ahead of the non-paying gutter trash!)

No good can come of this, but I wouldn't be surprised if we see more and more of this in the future. You want to play online and not have to wait, or have access to the best, fastest servers? Pay up, chump. It's basically the online equivalent of a VIP room or the velvet rope. The sad thing is I bet too many gamers will some how justify this and even defend this practice by EA and other publishers.

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GreggD

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Edited By GreggD

@mlarrabee said:

I'm pretty sure server queue priority manipulation violates unwritten TOS for the original game.

It's a bit like Sony removing Linux support from the PS3, but less understandable. And skidgier.

You can't be serious.

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MrKlorox

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Edited By MrKlorox

Seems fine to me for those who are into the game enough. Like others have said it's like pre-buying the DLC and getting perks with it such as early access and queue priority. I'm not into BF3 enough to go in on this, partially because I could care less about the Close Quarters pack and will save a few bucks buying individually if I skip it.
 
They should definitely offer some of these features to regular folks as well. Resetting your stats (and presumably unlocks) should be available to everyone since unlocking things and getting new stuff is part of the reward system of the grind. It's why Diablo 3 works.

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jakob187

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Edited By jakob187

@adamazing said:

$50 for all BF3 expansions? That doesn't sound too bad.

...and if those expansions are anything like Close Quarters, then I have no personal interest whatsoever.

Wait, what am I saying? I quit playing Battlefield 3 two weeks after Karkand got released. That game was not as good as it should've been.