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GameStop Forcibly Removing OnLive Coupons from Deus Ex PC Copies, Because They're GameStop [UPDATED]

A memo sent from on high tells GameStop employees to open copies of Deus Ex: Human Revolution, and remove all OnLive coupons contained within.

UPDATE: Square-Enix, Deus Ex's publisher, replied to our request for comment with, "We have no comment." We're waiting to hear back from OnLive about the situation.

UPDATE x2: OnLive also declined to comment on the matter. GameStop, however, had a brief comment to add on the subject:

"We pulled the coupons because, like all retailers, we prefer not to promote our competitors and their competing offerings and services in our stores. Unfortunately, the coupon was packed without our prior knowledge."

Oh, great. That obviously settles everything. Thanks, GameStop!

--

In case you hadn't had a recent reminder that the brains behind video game retailer GameStop and its policies are like the villains in a bad '80s comedy, let today's news be the refresher you need to reassert your desire to never, ever go to that place to buy games.

GameStop management (pictured) were unavailable for comment.
GameStop management (pictured) were unavailable for comment.

According to a picture obtained by GameSpy from a GameStop employee, those working at GameStop retail locations have been instructed by corporate management to open any and all copies of Deus Ex: Human Revolution, and remove the OnLive coupons included with the disc for a free digital copy. Yes, GameStop is actually opening new copies of games, removing content provided to you by the publisher as a bonus for your purchase, and then selling that copy as new. New. As in fresh, or unopened, or unused. NEW.

The OnLive promotion was just announced yesterday, and apparently GameStop didn't take too kindly to the idea of coupons for a copy of the game being included from a competing service. OnLive, which deals in streaming-on-demand versions of games, is in direct competition with GameStop's Impulse service, which currently sells digital copies of PC titles and is in beta testing for on-demand streaming as well.

Ars Technica separately confirmed from a GameStop spokesperson that this policy is 100% accurate.

How do you do this and not expect people to be pissed?
How do you do this and not expect people to be pissed?

Understandably, customers who purchased Human Revolution from GameStop are irate, both at having content they were provided by the publisher forcibly removed, and by GameStop selling a game that has been opened and tampered with as "new." While GameStop's corporate management likely won't care too terribly much about this outrage, being the soulless caricatures of humanity's horrendous insatiability and inhumanity toward their fellow man that they are, they might actually start caring if these sorts of abysmal practices actually begin to affect their bottom line.

As such, I'd just like to include a reminder that there are roughly a gajilliondy other retail outlets that sell video games. Some of which even aren't run by the industry's equivalent of greedy, thieving goblins.

Alex Navarro on Google+

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Enigma777

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Edited By Enigma777

I knew there was a reason why my foot hadn't stepped inside a Gamestop in 2 years. Doesn't look like that's going to change either since Amazon and Best Buy have me covered.

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Ashtwin

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Edited By Ashtwin

Im not going to question whether or not this is legal.  However, I cant help but wonder if this violates the code of ethics that businesses are expected to follow.
 
Regardless, this is a very short sighted move by Gamestop.  They are launching their own version of Onlive, however wont they need the publishing companies to sign off on their games being used by Gamestop's service?  Didnt GS just essentially just shoot themselves in the foot here?
 
In the meantime, I think the appropriate response on the part of both Eidos and SE would be to deny GS advanced copies of future release titles such as Final Fantasy 14-2 and Assassin's Creed: Revelations.

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Shamrock77

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Edited By Shamrock77

They should at least provide an Impulse download code to make up for the content 
they are removing for their cusomers. are the going to stop selling microsoft points? Xbox Live Marketplace sells dlc which gamestop sometimes also offers in store?

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Example1013

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Edited By Example1013

@Xeirus said:

@Example1013 said:

@Xeirus said:

@Example1013 said:

Yeah, so Eidos sneaks in OnLive coupons into physical copies and we get pissed at GameStop for not wanting to give away free coupons to a competing business, instead of Eidos or OnLive for trying to undercut GameStop's sales.

What???????? Eidos isn't sneaking shit, it's their game and they can do whatever the hell they want. Gamestop has no right to tamper with a product before it's sold and then act like it's brand new. It's flat out lying, and the fact that you even try to understand this is beyond ridiculous.

The "product" they're selling is a single-use license in physical form. The coupon included isn't a part of that license, so they can do whatever they damn well please with it, especially if they didn't know about it beforehand. You don't like it? Tough. It sounds like you don't shop there anyways, so it's really none of your concern. Stop acting like they lied to you. Or I guess it's also a problem that Eidos opened the box to put the coupon in? It's not like games are magically teleported into a shrinkwrapped copy straight out of the factory.

I really hope you're trolling, because the stupidity coming out of your mouth is amazing. BTW, tell me what people who shop at Gamestop "sound" like, because that's a pretty interesting opinion you gathered, that because I didn't buy this game from them I have no right to be offended by shitty practices? Get real man. Truth be told I bought the game from Amazon about 5 mins after this story was posted at the suggestion of a Giantbomb post. So no matter what you might think stuff like this DOES matter.

Oh no, you're offended? Well that changes everything. GameStop should change all their policies to line up with your moral code, and I was very clearly in the wrong if you were offended.

Tell me to "get real". I'm not the one getting butthurt about a store I didn't buy from enacting a policy that has nothing to do with me, and making angry posts in the comments of a news article. You don't like it? Great! Go shop somewhere else, just like you did for Deus Ex. You can spend your money however you'd like, and you can have whatever opinion you want to. I don't have a problem with this, and it won't be affecting my future purposes. I'm sure there are plenty of people who just don't care, same as me. If I want the OnLive coupon I can just buy it somewhere else, and maybe GameStop won't remove things from the package I might want. It's their decision to remove it, and it's not especially terrible. It's my decision to purchase it, and if I want that OnLive coupon, I can just go anywhere else.

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mbkish

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Edited By mbkish

Shit happens I guess.

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siddarth0605

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Edited By siddarth0605

@Xeirus said:

@Emmzyne said:
@Xeirus: Ironic thing is though, would anyone have cared if they had an OnLive code in their copy of Deus Ex? Or, if this didn't leak out, would anyone have known better? This is just baffling.
Honestly I've been curious about OnLive, I've never cared enough to pay for it, but a free trial? Sure I'll give it a go. Me personally I've never bought a new game that was not still sealed, even the (very) few I've purchased from Gamestop. I can't believe -anyone- would be ok with this, the first thing I would see when buying the game is that there is no wrap on it. Even if they -wouldn't- have taken out the coupon, don't open my shit before I even buy it, that's annoying and defeats the purpose of that "new game" feeling. It's sad people wouldn't mention this when they purchase a launch day title with no wrap....... Chances are no one notices or cares, but that doesn't make it any less wrong, if anything (to me) it makes it more so, because they feel like they can do whatever they want with "my" product and I'm expected to just accept it. That might be fine for some, but that's surely not the case when I spend $50+ on something. Like Alex stated in the article, there's a gajillion places to buy, they just make it easier to decide.

It also is very hypocritical of them to say that they will not accept any game as new the second that seal is broken but they can go an open a game box, do whatever the fuck they want with it and seal it back up and charge you $60 for it. Its more the mentality and respect for the consumer that people here are angry about as they should be.

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Emmzyne

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Edited By Emmzyne
@Xeirus:  
 
Fair enough, I'm not questioning that. I mean, I would be more concerned if I actively went to a Store to reserve a game to only find that it's been opened/seal broken. I would kick up a fuss naturally, as it's my game that's reserved. If you get me. 
 
I guess I understand it more so being that I see it from a retailers' aspect, being that I work for a games retailer and dummy sleeves aren't always a viable option. As in some cases we never receive them from publishers. Again, not our fault, but it's something we have to work with sometimes.
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dvorak

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Edited By dvorak

@Getz said:

Yeah, this would be tragic if there weren't 10 other places you can get a PC version of this game. Show those fuckers what you think of their anti-competitive bullshit and buy it somewhere else

The correct response to this story right here.

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Xeirus

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Edited By Xeirus
@Example1013 said:

@Xeirus said:

@Example1013 said:

@Xeirus said:

@Example1013 said:

Yeah, so Eidos sneaks in OnLive coupons into physical copies and we get pissed at GameStop for not wanting to give away free coupons to a competing business, instead of Eidos or OnLive for trying to undercut GameStop's sales.

What???????? Eidos isn't sneaking shit, it's their game and they can do whatever the hell they want. Gamestop has no right to tamper with a product before it's sold and then act like it's brand new. It's flat out lying, and the fact that you even try to understand this is beyond ridiculous.

The "product" they're selling is a single-use license in physical form. The coupon included isn't a part of that license, so they can do whatever they damn well please with it, especially if they didn't know about it beforehand. You don't like it? Tough. It sounds like you don't shop there anyways, so it's really none of your concern. Stop acting like they lied to you. Or I guess it's also a problem that Eidos opened the box to put the coupon in? It's not like games are magically teleported into a shrinkwrapped copy straight out of the factory.

I really hope you're trolling, because the stupidity coming out of your mouth is amazing. BTW, tell me what people who shop at Gamestop "sound" like, because that's a pretty interesting opinion you gathered, that because I didn't buy this game from them I have no right to be offended by shitty practices? Get real man. Truth be told I bought the game from Amazon about 5 mins after this story was posted at the suggestion of a Giantbomb post. So no matter what you might think stuff like this DOES matter.

Oh no, you're offended? Well that changes everything. GameStop should change all their policies to line up with your moral code, and I was very clearly in the wrong if you were offended.

Tell me to "get real". I'm not the one getting butthurt about a store I didn't buy from enacting a policy that has nothing to do with me, and making angry posts in the comments of a news article. You don't like it? Great! Go shop somewhere else, just like you did for Deus Ex. You can spend your money however you'd like, and you can have whatever opinion you want to. I don't have a problem with this, and it won't be affecting my future purposes. I'm sure there are plenty of people who just don't care, same as me. If I want the OnLive coupon I can just buy it somewhere else, and maybe GameStop won't remove things from the package I might want. It's their decision to remove it, and it's not especially terrible. It's my decision to purchase it, and if I want that OnLive coupon, I can just go anywhere else.

Cool story
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Game_Baron

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Edited By Game_Baron

I like the Beagle boys reference

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Everyones_A_Critic

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I don't get how you can just do that. I'd love for Onlive to fuck them over for this, but they won't, and probably can't.

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Trilogy

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Edited By Trilogy

Man, the game industry is shady as shit.

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Jimbo

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Edited By Jimbo

@truckington said:

@blacklab said:

I don't have a problem with this. How can the publisher expect retailers like Gamestop to advertise the competition? That's just silly. I don't think Best Buy would be willing to sell a game with a Gamestop coupon in it.

Even if you look at it from that point of view, the correct response would then be to pull all the games from the shelves and stop selling them until they worked it out with Eidos/Square-Enix. They shouldn't be allowed to go in and remove things from the package just because they don't like it.

Shouldn't be allowed by who? It's GameStop's store and GameStop's property. They can do what they like as long as it doesn't result in them misrepresenting the product to the customer.

Who has a retail copy of Human Revolution? Is the inclusion of an OnLive code advertised on the box?

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HotSauceMagik

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Edited By HotSauceMagik
@Example1013:

If I want the OnLive coupon I can just buy it somewhere else, and maybe GameStop won't remove things from the package I might want. It's their decision to remove it, and it's not especially terrible. It's my decision to purchase it, and if I want that OnLive coupon, I can just go anywhere else.

 
 
But the problem is, for all the people who DID buy it at Shamestop, they never had a choice.  They may not have know about the code (like, I assume, most people didn't).  Those people payed the same about of money for what was (unbeknownst to them) and inferrior product.  At its core, its a case of false advertising.  Much like masturbating on a plane, false advertising is wrong.
 
Thanks a lot Bin Laden....
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BiG_Weasel

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Edited By BiG_Weasel

Its bullshit like this that makes me glad Vita games will be digital as well as physical.  Long live digital downloads!

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benu302000

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Edited By benu302000
@Jimbo gamestop should at least be upfront
"Just so you know, we took shit out of the box before selling it to you." May sound bad but at least it'd be honest.
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blacklab

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Edited By blacklab

And remember, Gamestop is the same store that will not give you a full refund for an open game...however they are perfectly willing to sell you an open one for full price. There's a lot of different angles here.

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ProfessorEss

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Edited By ProfessorEss
@Jimbo said:

Who has a retail copy of Human Revolution? Is the inclusion of an OnLive code advertised on the box?

Yeah, if it turns out to be true that GameStop was not made aware that there was an ad for competing service in the box that could turn out to be a leg they could stand on. 
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McGhee

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Edited By McGhee

Alex, no one writes a scathing article like you do. I love it.

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Ashtwin

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Edited By Ashtwin
@Jimbo: Youre only half right.  The game is NOT property of Gamestop.  If SE and Eidos were to tell GS to pull all copies of the game off the shelf, GS would have no choice but to comply.
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somethingdumb

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Edited By somethingdumb

They better be selling the games for used prices.

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The_Nubster

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Edited By The_Nubster

My copy came sealed and with OnLive coupons, thank the good fucking game god. if I read about this, I'd go make a fuss. Under no circumstances should me NEW copy of a videogame be opened. Never, ever unseal that packaging and then sell it at full price. Ugh, fuck. 
 
EDIT: Actually nevermind, the typo is funny.

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mrbubbles

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Edited By mrbubbles

@somethingdumb: they're not they're selling them at full price

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bybeach

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Edited By bybeach

I donno, something seems downright illegal. They arn't even peeling something off the surface of the box.

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Edited By Jams

@Jimbo said:

@truckington said:

@blacklab said:

I don't have a problem with this. How can the publisher expect retailers like Gamestop to advertise the competition? That's just silly. I don't think Best Buy would be willing to sell a game with a Gamestop coupon in it.

Even if you look at it from that point of view, the correct response would then be to pull all the games from the shelves and stop selling them until they worked it out with Eidos/Square-Enix. They shouldn't be allowed to go in and remove things from the package just because they don't like it.

Shouldn't be allowed by who? It's GameStop's store and GameStop's property. They can do what they like as long as it doesn't result in them misrepresenting the product to the customer.

Who has a retail copy of Human Revolution? Is the inclusion of an OnLive code advertised on the box?

I'm pretty sure it's not in their right to take things out of a packaged product like that. They're already opening sealed products and selling them as new which walks a fine line of legality itself. I wouldn't be surprised if they got slapped with some kind of lawsuit from Onlive for something like a bait and switch/ anti-consumer or whatever the fuck. As a matter of fact, I bet the guys over at Onlive are keeping quiet because they are exploring all their legal options.

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laserbolts

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Edited By laserbolts

Well that sucks but I have never had an issue with gamestop so this will have no impact on me.

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Jimbo

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Edited By Jimbo

@Ashtwin said:

@Jimbo: Youre only half right. The game is NOT property of Gamestop. If SE and Eidos were to tell GS to pull all copies of the game off the shelf, GS would have no choice but to comply.

How's it work then? I always assumed stores were buying games at wholesale price and then selling them on again with a markup.

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NathHaw

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Edited By NathHaw

@siddarth0605: When I worked there, the opened new games weren't resealed. The "New" sticker went directly on the opened case.

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Edited By ch13696
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Nux

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Edited By Nux

It's a good thing I bought this from Target. I was going to buy it from Gamestop but now I'm glad I didn't.

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somethingdumb

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Edited By somethingdumb
@wompa421 said:

@somethingdumb: they're not they're selling them at full price

Oh did. If it said that in the article and i missed it, my apologies. I have a copy preordered and paid for, but i havent been able to pick it up yet.
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louiedog

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Edited By louiedog

@ch13696 said:

@benu302000: They did. It's an their Facebook page and no one is happy about it at all.

http://www.facebook.com/GameStop

They actually deleted the earlier post, along with all of the negative comments, and then reposted it. I'm sure they'll do it again soon.

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ch13696

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Edited By ch13696
@louiedog said:

@ch13696 said:

@benu302000: They did. It's an their Facebook page and no one is happy about it at all.

http://www.facebook.com/GameStop

They actually deleted the earlier post, along with all of the negative comments, and then reposted it. I'm sure they'll do it again soon.

And I'll just keep posting my same comment. BRING IT ON GAMESTOP!
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mordi

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Edited By mordi

This article seems a bit skewed.

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Tumbler

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Edited By Tumbler

Watching this raging inferno grow is so much fun. While I'm a fan of used game sales, trading games, and sharing games with my friends, I've always found gamestop to be an offensive place to shop and I avoid it like the plague. This is surreal to see them stealing from consumers like this. It's no different than removing the steam code in ps3 copies of Portal 2. I guess they though they could get away with this since it wasn't that big a game?

Don't shop here. Ever.

And for crying out loud, can the games industry stop promoting so many games through this store? How about not spending tons of money on game informer artices? How about not paying gamestop to advertise your game on their shelves. How about not offering pre-order dlc through them. How about not selling them any more new games!? As much as the industry likes to complain about this store they can't seem to get enough of them every time they are making a new game.

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RsistncE

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Edited By RsistncE

Go fuck yourself Gamestop. So happy that I haven't bought anything from them in years (and never plan to again).

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Tennmuerti

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Edited By Tennmuerti

Oh this is delicious!

They obviously can't push around Steam so instead they target Onlive.

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Ashtwin

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Edited By Ashtwin
@Jimbo said:

@Ashtwin said:

@Jimbo: Youre only half right. The game is NOT property of Gamestop. If SE and Eidos were to tell GS to pull all copies of the game off the shelf, GS would have no choice but to comply.

How's it work then? I always assumed stores were buying games at wholesale price and then selling them on again with a markup.

Technically yes HOWEVER its not the same as if you or I bought the game.  They are still expected to follow certain guidelines set forth by the publishing company.  First and foremost is to sell the game as they receive it.  Now this is a violation that GS has been allowed to get away with because up until now for the most part the items have in fact been sold they way they received them.  Otherwise they would have the power to remove all the extras and resell them at a higher value (which trust me, if they had the power to do that, they would).
 
What is hurting GS here is they failed to notify the publishing company that they are altering the package and also failed to notify the consumer that the item they are purchasing as been altered from its original state.
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ProfessorEss

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Edited By ProfessorEss
@Tumbler said:

 As much as the industry likes to complain about this store they can't seem to get enough of them every time they are making a new game.

The games industry seems to have a serious cake and eat it too problem.
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McGhee

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Edited By McGhee

@Mordi said:

This article seems a bit skewed.

Really? What gave you that idea?

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TwoLines

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Edited By TwoLines

@Example1013: Mind boggling.

You're defending opening a sealed copy of a product prior to selling it to the customer as "new" and unsealed, and stealing the code inside. You cannot sell an incomplete product on purpose.You just can't. Whoever made the product decides what it comes with, and the customer has a right to expect that to be the part of the package. No matter how unsignificant, dumb or trivial this detail is. If you don't like the whole package, then don't sell that product in your store.

You're argumenting this for the sake of argumenting it. You're playing the devil's advocate, while it's clear they're stealing something from your copy of the game. Simply astonishing. But sure, if you don't mind that, maybe they need to go a step further. Because if we won't say anything now, they will. But hey, this is the internet, I'm sure I won't convince you. So think what you want to think.

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HarrySound

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Edited By HarrySound

I can see why they are doing it....... 
 
 
....but I find it fucking disgusting! 
 
how dare they break the seal and sell as new. 
How dare they remove content. 
I believe in america you like to sue people well someone should sue gamestop.

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Tennmuerti

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Edited By Tennmuerti

@Alex said:

being the soulless caricatures of humanity's horrendous insatiability and inhumanity toward their fellow man that they are

I think I shed a tear. My mirth knew no bounds.

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Jimbo

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Edited By Jimbo

@Tumbler said:

Watching this raging inferno grow is so much fun. While I'm a fan of used game sales, trading games, and sharing games with my friends, I've always found gamestop to be an offensive place to shop and I avoid it like the plague. This is surreal to see them stealing from consumers like this. It's no different than removing the steam code in ps3 copies of Portal 2. I guess they though they could get away with this since it wasn't that big a game?

Don't shop here. Ever.

And for crying out loud, can the games industry stop promoting so many games through this store? How about not spending tons of money on game informer artices? How about not paying gamestop to advertise your game on their shelves. How about not offering pre-order dlc through them. How about not selling them any more new games!? As much as the industry likes to complain about this store they can't seem to get enough of them every time they are making a new game.

They probably weren't duped into the Portal 2 thing, and probably aren't that concerned about Steam anymore anyway. I can't say for sure that they were duped into this OnLive thing either, but it does seem to me to be the most likely explanation - why would they ever knowingly agree to this? Assuming they didn't agree to it, then I think it's pretty underhanded of the publisher to try and pull this on them, knowing they would never have agreed to it had they known.

And no, the industry can't do that, because between GameStop and Game Informer (same company), they wield far too much influence to just dismiss out of hand. Which is unfortunate.

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natetodamax

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Edited By natetodamax

It's the publishers decision to include stuff like this with a game. It shouldnt be GameStop's decision to take it out. Absolutely disgusting.

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Tumbler

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Edited By Tumbler

@Example1013 said:

@onarum said:

@Example1013 said:

@TwoLines: Care to find the Code that this violates? I'm genuinely interested in seeing what law makes this illegal, what the penalties are, and what other things it pertains to.

So you're okay with the fact that they are forcibly removing a coupon to a service you would otherwise get for free just because they don't want you to use it? I don't care it's against the "law" or not, it's wrong all the same.

I don't particularly like it, but it's not illegal, and it's not really that bad of a thing to do. They could've gotten units without the code and there would be no issue, so as far as I can tell this is just dealing with an unresolved issue from pre-orders, either through them not knowing or them being backed into a corner by pre-order sales. It's not like they're lying about what they're giving you or selling your information or anything.

Would it count as lying if the sold you the game without the Steam Code and the Onlive code? Because both are supposed to be in there. What else can gamestop remove without doing anything wrong? DLC Codes? Online Pass Codes? Manuals? Are they only required to sell you a box and it's buyer beware, you should have checked to make sure there was something in it!

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deactivated-5f8ac39b52e76

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I get the feeling there a quite a few Gamestop employees running damage control in online forums (good luck with that).

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kuddles

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Edited By kuddles

The funny part is that the game uses Steamworks as it's DRM, so even after tampering with it, Gamestop is still essentially promoting a competitor.

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Edited By churrific

@TwoLines:I think the whole pt. is that GS did not know there was competitive advertising in this product, and therefore was not given the choice to not sell this product on their shelves. They're just doing something shitty to combat something that was equally as shitty done to them. It's all shitty.

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FacestabMan

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Edited By FacestabMan

Never ceases to amaze me.