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Jenny McCarthy Invented the Remix

This new chopped-and-not-screwed Red Alert 3 trailer is really bumming me out.

The problem with "viral videos" is that the moment you set out to make something with that in mind is the moment that the video fails. Of course, I'm embedding this new Red Alert 3 "remix" trailer here anyway, so I guess it's not a total loss?

  


After watching this for the first time, I think my reaction was a long sigh and the word "yuck."

Maybe I'm mistaken and Red Alert 3 really will feature Jenny McCarthy saying "everybody dance now," but this concept would be way less cringe-inducing if it chopped up more quotes and clips from the actual game. Actually, if RA3 has multiple characters saying "sounds kind of kinky" in the exact same way, maybe it's going to end up being the greatest-slash-worst-slash-greatest-again video game ever made.

The whole thing seems to forget that the entire reason that Command & Conquer's FMV works is because it usually has a dry sense of humor that isn't all slick and self-aware. Here's me hoping that the in-game video doesn't fall in the same trap.
Jeff Gerstmann on Google+

77 Comments

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Gibbs

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Edited By Gibbs

wtf cowboy style??

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Doomshine

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Edited By Doomshine

armored dolphins!

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clubside

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Edited By clubside

I don't know how you could have a problem with this Jeff given your own history of attempting to make gaming more light-hearted (which it should be by definition). While the Housers have always portrayed GTA in a humorous vein, straight comedy has been woefully lacking in videogame promotion, particularly for "combat" or "violence" titles. Yet this has been turning around of late with Saints Row 2's Gary Busey ads and now, of all publishers, Electronic Arts. First Mercenaries 2 adds some goofy to go with the explode-y, and now Command & Conquer. Think of it, beyond the series standard camp FMV, they are trying to sell it with humor. As RTS games are niche titles despite their fan's pants-wetting ardor, here's an attempt to sell them to people who would otherwise yawn at the prospect. It is also an alternative ad with outtakes or clips for this very purpoose, taking a fine stable of fun and interesting actors and using them to sell the game both to those aware of the campy nature and potential new players who might be curious about the silliness. How could you begrudge that?

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Thing2

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Edited By Thing2

This is awesome- It's obviously a joke but I really really really hope they have these people in the FMV that's going to be in Red Alert.  These people all rock so far as I'm concerned. LIghten up :)

And with an easy search: http://www.imdb.com/title/tt1198194/

She will be in RA3 - Awesome

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kraznor

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Edited By kraznor

Wow, yeah, that was really forced and terrible in pretty much every way.

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superezekiel

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Edited By superezekiel

Abso-friggin-lutely love the casting.

And George Takei said "All your base are belong to us."

I mean come the fuck on. Nothing's too played out to be said by George Takei.

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StaticFalconar

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Edited By StaticFalconar

I can't get over a blonde tanya. Don't care so much that jenny has the role, but make her dye her hair black for this.

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SunKing

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Edited By SunKing

Completely agree Jeff. Kraznor said it best "Wow, yeah, that was really forced and terrible in pretty much every way". As you said, the previous C&C games did have ridiculous cutscenes but they were hillarious because the actors weren't trying to parody themselves. This attempt at viral marketing looks so desperate as to be embarassing. I honestly feel sorry for the cast who had to do that. "All your base are belong to us"? C'mon, you're really reaching for a laugh by throwing out that six year old meme.

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Roboto

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Edited By Roboto

I loved it, at least they are having fun and arent phoning it in.

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Osiris

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Edited By Osiris

Oh snap! :D haha nice.

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kratos

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Edited By kratos

DUDE FROM THE FROGGER SEINFIELD

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Phished0ne

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Edited By Phished0ne

obviously the point of it is to be utterly rediculious

and to show what some of the people will look like in their costumes..

the casting is great, and anyone who disagrees with jenny macarthy in the cast is a creten, she is pretty funny, and the whole point of the Red Alert series (IMHO) was to be the 'funny' RTS while keeping the the actual RTS part of the game 'serious'.
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Lemegeton

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Edited By Lemegeton

WTF?
women look hot though

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Eriktion

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Edited By Eriktion

OK, so I have figured out RA4. All the time travelling causes a rift in the space time continuum. This would lead to an all-out cross-alternative-reality war between the different factions from the old games meet the new games, 7 factions. Then they start fighting themselves from the alternate realities.  Eventually they figure out that they need to destroy the portal, however this causes the universe to end, but your character used the iron curtain before this happened so you become invincible and somehow survive but in a universe devoid of life. END GAME
In RA5 your mission is to re-populate the RTS universe as you are THE CREATOR. At this point the game turns into RA-Spore-Little Big Planet and all the FMV is user generated a la youtube/singstar but where the developers provide you with some broad scripts for different in-game scenarios in order to maintain some of that RA spirit alive. Micro transactions will consist of HOT slimpy dressed comand units for your military civilisation. It could be an MMO as well. Objective - Harvest resources by conquering other planets in order to ultimately rule the universe (which is endless so the game will have a long shelf life).
THE END

PS. Custom soundtracks ;)

By the way, I loved this remix video. The first few seconds I was like - "this is dumb", but then I realised that it was more of a joke than actual advertisment. It feels like this was made up of out-takes rather than in-game dialogue, why would they be dancing or getting kinky in the actual game?

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bigbobo

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Edited By bigbobo

Christ, as I read most of the comments, the first thing that come to mind is "Why are so many of you pissed off?"

It's a fucking fun video they made to promote the game. Most of that footage most likely won't be in the game. I thought it was a cool idea. And it's not like this is the spearhead video of the AD campaign either. Just calm down.
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doubleofive

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Edited By doubleofive

I didn't care about this game before.  Now I want it?  Is there something wrong with me?

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Crono

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Edited By Crono

lol @ guy who says Relic is king of modern RTS.  Are you one of the writers for this video?

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link

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Edited By link

I wanted to see more of the game instead!

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Aas

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Edited By Aas

???

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JuggaloAcidman

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Edited By JuggaloAcidman

Whatever... I kind of liked it. The cast is star studded, it's hard not to be excited by Jenny M. with a knife!

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MeatSim

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Edited By MeatSim

Well I thought this video was cool but I don't know about Red Alert 3 yet though.

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plastique

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Edited By plastique

Wow, they got some big actors for this. I hope to God that the gameplay is as good as the predicessors. RA2 is legendary in my books and part of what made it special was its 2D graphics (which were amazing BTW a la Metal Slug). I still think Jenny McCarthy is really damn hot still. Damn. 

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insanejedi

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Edited By insanejedi

Jesus Jeff! Greg is working on this game, have faith!

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Karmann

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Edited By Karmann

Man, I was kinda diggin' that, are all those actors in the actual game FMV's!? Now I kinda wanna play it! It's about as viral as a mylanta commercial, but I still liked it. Definitely in the "so lame it's cool" category.

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Lemegeton

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Edited By Lemegeton

"Battle Bears"
best part of the video

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GioVANNI

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Edited By GioVANNI

That really SUCKED.

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stephengotlost

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Edited By stephengotlost

The clapping part sounded like a Peaches song.