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Sony Reveals PlayStation 4 Pricing, Design

Want to pick up a PlayStation 4 this fall? You're gonna have to lay down some money to get one. But how much?

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After today's relatively surprising reveal of the Xbox One's $499/€499 price point, the ball was in Sony's court to either match, exceed, or undercut Microsoft's pricing. The price of the PS4 was likely decided weeks ago, of course, but there was still plenty of anticipation before Sony's press conference as to precisely how much their new console would cost. Well, now we know: the Playstation 4 is going to run you $399/€399, or 349 pounds in the UK.

Maybe you didn't hear me: the PS4 is going to cost $399, a full $100 less than the Xbox One. And Sony's also promising to fully respect the rights of gamers to sell, trade, and lend games between themselves.

Alex will be back in a bit with a more thorough writeup of Sony's conference, but for right now, all we can say is that Sony has opened up on Microsoft with some serious firepower with their E3 showing. This is gonna be an interesting year!

595 Comments

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kerse

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Edited By kerse

@nmarchan said:

Sony released an amazing troll video:

Loading Video...

incredible

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graf1k

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Edited By graf1k

Never in my life have I happily eaten this much crow. I never thought Sony would be able to launch against Microsoft without similar DRM, but to do it, with arguably a more powerful console and for ONE HUNDRED DOLL HAIRS LESS?! Holy shit...

I still think MS had the more impressive launch lineup but unless they do a complete 180 on their DRM and always on, it doesn't much matter. The best of the best this generation thus far is all multiplatform and Sony just made themselves the far and away best option for anybody who's mind wasn't already 100% made up. Bravo, Sony. BRAV-FUCKING-O!

It'll be fun to see in the next few weeks which Xbox execs are unceremoniously "let go" as a result of this.

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GozerTC

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Edited By GozerTC

@flacracker: I agree, the again isn't there more to those price imbalances than just money conversions? Even more than just VAT?

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AthleticShark

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Yea, after now seeing KH3 and this whole "used games" thing, Ps4 here I come.

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Retromancy

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Edited By Retromancy

They've completely changed places since the last launch. I just don't understand how Microsoft thinks a 500$ price tag is a great idea.

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snarekick

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Edited By snarekick

I can't believe it, but I think I'm a fan of sony again

wow

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arimajinn

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wow .. . sony dropped the mic

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axlvandamme

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Edited By axlvandamme

@coketruck: Me too. I'll have learn to like it I guess.

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super_machine

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I had no doubts. I already have a killer PC, and a PS3. Seems like an brainer.

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AthleticShark

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Edited By AthleticShark

Yea, after now seeing KH3 and this whole "used games" thing, Ps4 here I come.

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Retromancy

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Edited By Retromancy

They've completely changed places since the last launch. I just don't understand how Microsoft thinks a 500$ price tag is a great idea.

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arimajinn

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Edited By arimajinn

wow .. . sony dropped the mic

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snarekick

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Edited By snarekick

I can't believe it, but I think I'm a fan of sony again

wow

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HerbieBug

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Wowzers. I have to think way waaaaaay back to pick out a head-to-head console launch that was in any way comparable to this. In mid E3 haze this looks pretty goddamn dire for Microsoft. A more restrictive and less gaming focused console of similar or potentially lesser processing power launching at $100 more than an ostensibly awesome console backed by a company who is saying all the right things to make both gaming consumer and gaming media very joyous pandas. I don't see how anyone could possibly come away from today's pressers thinking the PS4 is not clearly the better value at this time with the information currently available. Microsoft has nothing. They have no edge. TV? o_0

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dropabombonit

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Sony killed it. They slit MS throat and left them to bleed out slowly. How could you not get a PS4 when the system is $100 cheaper, the games have no DRM and you can lend/sell used games

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AthleticShark

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Edited By AthleticShark

Yea, after now seeing KH3 and this whole "used games" thing, Ps4 here I come.

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Lifendz

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Edited By Lifendz

RIP MSFT

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MostXtremeBrian

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Edited By MostXtremeBrian

SONY IS THE ONE TRUE KING OF WESTEROS

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Keavy_Rain

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Edited By Keavy_Rain

PS4 can join my PS2, PS3, and Wii U in front of the TV this fall.

Welcome to the team, PS4.

/standingovation

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OreoSpeedwagon

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Edited By OreoSpeedwagon

@flacracker: Sort of. Is the €399 including VAT?

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Retromancy

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They've completely changed places since the last launch. I just don't understand how Microsoft thinks a 500$ price tag is a great idea.

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ripelivejam

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Edited By ripelivejam

still baffled at how they can hit $400. loss leading the shit out of it i suppose.

will almost definitely be buying one this holiday tho.

also expecting insane shortages. :(

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theimmortalbum

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Guys I'm back in to video games.

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Retromancy

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Edited By Retromancy

They've completely changed places since the last launch. I just don't understand how Microsoft thinks a 500$ price tag is a great idea.

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Bandit_Fox

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Edited By Bandit_Fox
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OreoSpeedwagon

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@flacracker: Sort of. Is the €399 including VAT?

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AthleticShark

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Edited By AthleticShark

Yea, after now seeing KH3 and this whole "used games" thing, Ps4 here I come.

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Max_Cherry

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Edited By Max_Cherry

Shut up and take my money!

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Cashprizes

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Edited By Cashprizes

I wish Sony had show a few more AAA exclusives, they still had more overall exclusives than MS but those 8 indie games count for like half a point ya know?

But yeah, that was really lopsided, I was just one some Xbone message boards and the dudes were still like "I am going to buy every one of those Microsoft exclusives, they all look fantastic" and it made me sad. Atm I would buy Crimson Dragon and maybe Ryse if it got good reviews....

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slowbird

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Edited By slowbird

Pro-Microsoft counter-argument incoming:

1. Sharing games is for chumps.

2. If you like the PS4 controller you have weird hands. Xbox 360 controller rules.

3. Forza 5 will be the best game ever and if you don't like it, you suck.

4. Fuck me, I'm all out of arguments and even the first three were just trolling.

5. Someone hold me :(

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GaZZuM

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Edited By GaZZuM

@gazzum said:

The Kinect adds $100, did nobody seriously see $399 coming after Microsoft announced $499 WITH an included Kinect?

It was super obvious :/

The difference is I don't want Kinect.

That's certainly fair enough, I'm just talking about pure pricing here. Cost of Kinect removed from cost of console = Cost of PS4. Wasn't expecting it to get as big a reaction as it did, honestly just saw it coming from a mile off.

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jmfinamore

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I thought the games presented by Microsoft were overall better (though I'm sure a good amount will be multiplatform), but good Lord Sony walked away with it.

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SimplyTron

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I see it as $900 for both consoles. Ain't nothing to a boss.

Picking a side in a console war is for the poor. Real gamers gonna have a PC, PS4 and Xbox1.

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brocool

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Exciting stuff from Sony! love it.

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Vigil80

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Edited By Vigil80

They've completely changed places since the last launch. I just don't understand how Microsoft thinks a 500$ price tag is a great idea.

It probably has something to do with the Kinect that's in every box. They want everyone to have one, but they don't want to give them away.

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@flacracker said:

But Sony still fucked up the Dollars to Euros and pounds conversion.

Nope

399 Euro - tax (approx 20%) = 332.5 Euro * 1.32144 = $439

$399 + tax (approx 7%) = $426

or do you really complain over $13 ?

You took the tax off the euro price and but added tax to the dollars price.

399 Euro with tax = 529 dollars

426 Dollars with tax = 426 dollars.

The difference looks like 103 dollars to me.

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Brackynews

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Cal Skuthorpe @buzz_clik

Holy crap. #COLLUSION RT @plushpenguin: xboxdone.com Oh wow.

@gozertc said:

@flacracker: I agree, the again isn't there more to those price imbalances than just money conversions? Even more than just VAT?

It's difficult to explain all of the expenses occurring in the supply chain, but the short 'n sweet is that it costs rather a lot more to freight from Asia to Europe, than Asia to U.S. Also, they generally know that most consumers will suck it up and perhaps buy one less game. Lower attach rate is liveable.

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I'll probably still get both consoles, but I'm going to buy a PS4 first. Was not expecting a $399. Of course, since I live in Australia, it'll probably end up costing us 800 dollars (and our dollar is almost the same as the US dollar), because every single multinational electronics corporation hates Australians for some reason.

To be honest, I wasn't expecting Sony to do this. They must be really desperate to beat Microsoft this console generation. Well, desperation can lead to creative practices. They've really shown that they want our money and that they are prepared to do what it takes to get it.

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Vigil80

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They've completely changed places since the last launch. I just don't understand how Microsoft thinks a 500$ price tag is a great idea.

It probably has something to do with the Kinect that's in every box. They want everyone to have one, but they don't want to give them away.

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Tesla

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Edited By Tesla

Damn Sony!

I really liked the focus on indie developers and consumers. I don't remember any smaller downloadable titles being mentioned at the MS conference, which is odd considering the role XBLA played in increasing the viability of that market. The majority of the games I play now are these kinds of downloadable titles, with only a few AAA 60 dollar investments being made throughout a given year. Oh, and they completely eschewed any kind of used game restrictions or online check ins when nearly everyone was waiting for them to quietly match Microsoft's fun new policies.

Oh, and they're offering a more powerful, hundred dollar cheaper console. Game over, man.

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TwoOneFive

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holy shit did sony just kick e3's ass or what. what a fuckin amazing launch of a new console it has been so far. theyre knocking it out of the park

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flasaltine

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Edited By flasaltine

@flacracker said:

But Sony still fucked up the Dollars to Euros and pounds conversion.

Nope

399 Euro - tax (approx 20%) = 332.5 Euro * 1.32144 = $439

$399 + tax (approx 7%) = $426

or do you really complain over $13 ?

You took the tax off the euro price and but added tax to the dollars price.

399 Euro with tax = 529 dollars

426 Dollars with tax = 426 dollars.

The difference looks like 103 dollars to me.

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Lifendz

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Edited By Lifendz

RIP MSFT

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flasaltine

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Edited By flasaltine

@flacracker said:

But Sony still fucked up the Dollars to Euros and pounds conversion.

Nope

399 Euro - tax (approx 20%) = 332.5 Euro * 1.32144 = $439

$399 + tax (approx 7%) = $426

or do you really complain over $13 ?

You took the tax off the euro price and but added tax to the dollars price.

399 Euro with tax = 529 dollars

426 Dollars with tax = 426 dollars.

The difference looks like 103 dollars to me.

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TheKing

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Make room on the PS4 bandwagon guys, I'm getting on.

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ScreamingGhost

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Edited By ScreamingGhost

Sony just sucker punched Microsoft.

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axlvandamme

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Just preordered one on Amazon.