No Blizzard At E3 2009

Posted by Brad (2874 posts) -
"Come back in October."
One of the biggest surprises out of the ESA's E3 exhibitor announcement on Monday was the reappearance of Activision Blizzard, which famously withdrew from the conference last year and instead held its own press event offsite. Sure, some other heavyweights such as LucasArts were also E3 no-shows in '08, but as it currently stands, you don't get much bigger than Activision, so that particular absence was profoundly felt.

The Activision part may be returning to the bigger, better, more badass E3 this year, but the Blizzard component is not. A rep for the company confirmed to us that Blizzard itself won't be appearing at the show, which I shall now prove with the following quote.

Blizzard Entertainment will not be attending or participating in E3 2009.

See? Those are certain terms, friends. Of course, the annual BlizzCon has practically become a cottage industry in itself, so ol' Blizz already has a ready outlet from which to dispense major announcements on Starcraft, Diablo, and WOW. But BlizzCon is typically later in the year, so if you're scrabbling for news on those games early in the summer, well, you may be out of luck.
Staff Online
#1 Posted by Brad (2874 posts) -
"Come back in October."
One of the biggest surprises out of the ESA's E3 exhibitor announcement on Monday was the reappearance of Activision Blizzard, which famously withdrew from the conference last year and instead held its own press event offsite. Sure, some other heavyweights such as LucasArts were also E3 no-shows in '08, but as it currently stands, you don't get much bigger than Activision, so that particular absence was profoundly felt.

The Activision part may be returning to the bigger, better, more badass E3 this year, but the Blizzard component is not. A rep for the company confirmed to us that Blizzard itself won't be appearing at the show, which I shall now prove with the following quote.

Blizzard Entertainment will not be attending or participating in E3 2009.

See? Those are certain terms, friends. Of course, the annual BlizzCon has practically become a cottage industry in itself, so ol' Blizz already has a ready outlet from which to dispense major announcements on Starcraft, Diablo, and WOW. But BlizzCon is typically later in the year, so if you're scrabbling for news on those games early in the summer, well, you may be out of luck.
Staff Online
#2 Edited by MagicKiwi (111 posts) -
#3 Posted by eclipt1c (18 posts) -

Not really any point for Blizzard to go to anything other than Blizzcon

#4 Posted by Maxszy (2064 posts) -

With their own Blizzcon convention, always getting bigger and bigger... there's really no point for them to be there. They are too mammoth for it.

#5 Posted by RenegadeSaint (1522 posts) -

Renegades!

#6 Posted by corum (18 posts) -

I'm wondering if insted of "rep for the company confirmed to us"  you guys could just write 'Bob told us' , because i'm guessing that is the case ;)

#7 Posted by ThomasP (1655 posts) -

Blizzard is too cool for E3.

#8 Posted by Chocobo_Blitzer (303 posts) -

Hopefully it wont be as late as october this year, that felt way too late. Lemme see the DIablo 3 classes, darn you.

#9 Posted by BawlZINmotion (714 posts) -

Why pay to be some place when you can have people pay for you to be at another? Makes sense, right?

#10 Posted by Kohe321 (3522 posts) -

Sucks, but oh well.

#11 Posted by Rio (592 posts) -

That sucks.  I know ive been overly optimistic of hoping for D3 this year, and this only reaffirms that its likely not till 2010 that we will see it.  Unless something comes up at say GDC, which I doubt, there isnt alot of hope.

#12 Edited by pause422 (6172 posts) -

E3 is shit anymore anyway. Why would bliz want to have to give something to attend E3 when they have their own thing far better for themselves and their fans?

#13 Posted by RHCPfan24 (8609 posts) -

Doesn't really matter, considering Blizzcon is the shit for them.

#14 Posted by BiG_Weasel (524 posts) -

Most developers have a slew of games they can show off at E3 anyway. Blizzard has 3 franchises, two of which have games currently in development. There's no point in showing up for two games.

#15 Posted by Blazer74 (186 posts) -

Who cares both SC2 and D3 look like reskinned versions of the old games. D3 at least had advantage in that no game that has ever tried to cop it has done what it did better. SC2 on the other hand has been surrpassed many times over as far as any real strategy gamer is concerned.

#16 Posted by giyanks22 (2681 posts) -

Blizzard would get lost in the other mediocrity at E3...
I want to see those games so bad though.

#17 Edited by DukeTogo (1504 posts) -

@big_weasel

Blizz has more than two games in development.

#18 Posted by Karmum (11517 posts) -

No Diablo III at E3 then, oh well.

#19 Posted by BiggerBomb (6944 posts) -

Well, it's good to hear that Prototype will be stopping by.

#20 Posted by gamefreak9 (2344 posts) -

The gods take their time :P. Blazer is a noob :P. SC2 will top all strategy games, only one i think it wont is Warcarft for the real time tactics it has, ive played and finished more or less every strategy game that had good reviews, and even though i cant say starcraft 1 is better than all of them, i can say that even though its like 10 years old its still better than about 60 per cent of strategy games that come out nowdays. W3 is the king so far :p, the custom map settings especially make it stand out. Diablo 3 looks soooo sweet, that physics system, the barbarian who used to be the most boring clas to play... he just looked soo freaking sweet

#21 Posted by MordeaniisChaos (5730 posts) -

Nooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo

I want Diablo 3!!!! At least like, something!!! v.v Oh well, there are other shows, and I'm sure they will continue to trickle out info over time as they have been since the announcement.

#22 Posted by SmugDarkLoser (4619 posts) -
#23 Posted by tekmojo (2299 posts) -

Blizzard could make their own gaming industry if they really wanted to.

#24 Posted by Media_Master (3283 posts) -

I'm bored with Blizzard anyway for its lack of non-MMO games

#25 Posted by SinGulaR (2257 posts) -

Oh well. I'll just have to be patient.

#26 Posted by Manatassi (791 posts) -

I really cant see how E3 would even make sense for Blizzard at this point. They have Blizzcon anyway.

#27 Posted by marcusfriendly (87 posts) -

Blizzard is to good for E3!

#28 Posted by crunchUK (5963 posts) -

its not like anyone cares about some second rate devs like blizzard anyway...

#29 Posted by Davin (243 posts) -

Bottom line is they're working on SC II and Diablo III. They don't want to release anymore info on either one, so they'll just sit back and wait for BlizzCon. Not a shocker.

#30 Posted by Duckbutter (412 posts) -

to waste exclusive twists at E3 is a bucket full of retardedness when revealing twists at Blizzcon will obviously continue to boost Blizzcon to a Britney Spears level of fame. fuck E3. 

#31 Posted by Elly (1 posts) -

Or WWI. That's where they announced D3 after all. It's good news for gamers too because attending E3 is a massive time sink. I'd much prefer they all kept focused on developing. Beside, E3 does my head in with all the exhibitors competing for attendee's attention - it' s beyond noisy.

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