People are free to feel however they want on this issue but for me:
 
I don't owe Milton Bradley any money because I borrowed my friends copy of Scrabble.
I don't owe HBO any money because I watched it the other night at a friend's house.
I don't owe La-Z-Boy any money because I got a lounger off of Kijiji
I don't owe Sony any money cause because a friend lent me his copy of Spiderman 2.
And I don't owe GM anything because I borrowed my father-in-law's truck on the weekend.
 
I fail to understand how people see the videogame industry as something that has earned some separate set of rules, and why so many people have taken their side in their efforts to maximize their profits at the consumer's expense. I guess I just don't understand why they can't operate in the same way every other industry out there does.

"  People are free to feel however they want on this issue but for me:   I don't owe Milton Bradley any money because I borrowed my friends copy of Scrabble. I don't owe HBO any money because I watched it the other night at a friend's house. I don't owe La-Z-Boy any money because I got a lounger off of Kijiji I don't owe Sony any money cause because a friend lent me his copy of Spiderman 2. And I don't owe GM anything because I borrowed my father-in-law's truck on the weekend.   I fail to understand how people see the videogame industry as something that has earned some separate set of rules, and why so many people have taken their side in their efforts to maximize their profits at the consumer's expense. I guess I just don't understand why they can't operate in the same way every other industry out there does. "

Awesome.  I'm a big opponent of the used games market, and this seems like an honest, viable means through which to combat it.

" Hai guyz we lost teh fight against piracy, lets mess up the used games sales.   

" @Supermarius:  You can't redownload your music from iTunes and thats the largest music retailer in the United States. Steam allows games to be backed up to discs and hard drives. It is incredibly foolish to not backup any of your digital purchases. "

" @MAN_FLANNEL: I guess caring more about games than any other form of entertainment is a reason. It's also that music has concerts and movies have theatrical releases to make money. The automotive industry has the government.  This sort of thing was implemented 10 years ago by Diablo II so that might be why I'm okay with it.   Anyways, has there been any new news on this since the OP? Crackdown 2 multiplayer seems so tacked on, this would be a weird move. "

" So, does that mean I can't rent it? "

" @TaliciaDragonsong said:

" Hai guyz we lost teh fight against piracy, lets mess up the used games sales.   

Devs and publishers see no money either way. Used games is a much easier battle to win. "

" Does not bother me, i dont play online. "

" @Supermarius: I don't see how trying to get a cut of used game sales pushes people to piracy. Its a pretty big jump from buying games that are used to hacking DVD drive firmware especially since the possibility of being console banned is always right around the corner. Gamestop is probably fine with it too because they can just put the point cards next to the used games and make pretty much the same amount of money. What Microsoft is doing is no different than what EA is doing with Mass Effect 2, Dragon Age and Tiger Woods and what THQ is doing with UFC. If you bought a used copy of the game just buy a voucher to play online. Seriously this isn't as big as people are making it out to be. "

" @jakob187 said:

 Therefore, isn't the bad guy at this point really the publishers who aren't trying to cut licensing deals for selling their products at a cheaper cost?  

QFT.   As someone who rents games, mostly to try out their multiplayer before deciding if the game is worth buying, this practice infuriates me. "

" @Supermarius: Steam already considers your purchases "Subscriptions". Valve will also permanently disable your account if you transfer it to another person. People who are buying used games could just wait for price drops or sales if they need that new copy. or just buy a used copy and a voucher. "

" @Axxol said:

" So, does that mean I can't rent it? "

They would probably do what Activision is doing and give a 7 day trial access to the online play. That way you could rent it, decide if you like the game, and then buy it new, or rent it, get your fill of the online, and you don't have to pay anything extra. "

" @Phished0ne said:

" @jakob187 said:

 Therefore, isn't the bad guy at this point really the publishers who aren't trying to cut licensing deals for selling their products at a cheaper cost?  

QFT.   As someone who rents games, mostly to try out their multiplayer before deciding if the game is worth buying, this practice infuriates me. "

???   O.O  *blink blink*  What?  Did you read what you quoted?  You are saying that the practice infuriates you...right?  You quoted me saying that the publishers not working out licensing deals to prevent the practice of "one-time use online codes"...are the bad guys fucking us over on online capabilities.  *slow clap* "

" @Supermarius: You are talking like the code in the box is the only way to play online. They ALWAYS sell the unlock key on marketplace so that people can buy it there if they have a used copy. Used sales aren't going away quite yet. If Microsoft is smart they will mandate that the unlock key should be available on marketplace in order to obtain certification. "

HUNCH:  Crackdown 2 will flop.

" @Supermarius: I don't see how trying to get a cut of used game sales pushes people to piracy. Its a pretty big jump from buying games that are used to hacking DVD drive firmware especially since the possibility of being console banned is always right around the corner. Gamestop is probably fine with it too because they can just put the point cards next to the used games and make pretty much the same amount of money. What Microsoft is doing is no different than what EA is doing with Mass Effect 2, Dragon Age and Tiger Woods and what THQ is doing with UFC. If you bought a used copy of the game just buy a voucher to play online. Seriously this isn't as big as people are making it out to be. "

" @Supermarius: I buy mostly new games. The price difference on used games is insignificant to warrant the hassle of purchasing them. Especially when they are scratched to hell and/or missing instruction booklets and/or boxes. "

" @bhhawks78: Your pirated game is just as gimped as the used game with no code. Only it comes with the inevitability of being console banned from Xbox Live. "

" @bhhawks78: I've even had the person behind the counter put the wrong game in the box. (Paid $20 for a $40 game so i kept my mouth shut) and they dont put the games in the box until you have already paid. "

" @bhhawks78: I hardly buy games in a store anymore because they can be found much cheaper online. "

" @bhhawks78: I've even had the person behind the counter put the wrong game in the box. (Paid $20 for a $40 game so i kept my mouth shut) and they dont put the games in the box until you have already paid. "

I think its wrong to discourage people from buying used games. I don't think publishers get it, doing things like this doesn't make people buy new games, it just stops them from buying used games, the two are only very loosely related.

people who talk about publishers being greedy or wanting too much money are stupid and need  to see how   Capitalism  works.

 I don't wanna de-rail the debate going on right now, but just thought I would let you guys know that this rumor is just that... a rumor.
There is, however, a code to download a helicopter for you to use as an avatar prop!

Put it on the box! It needs to be printed on the box.

"people who talk about publishers being greedy or wanting too much money are stupid and need  to see how   Capitalism  works. "