Most of the gaming media yesterday jumped on the story of the high piracy rate of an indie game. It's an interesting story with an eye popping set of statistics until you think about exactly what we are dealing with here: A game from an unknown developer, not published on Steam or as far as I can find any other major outlet, not previewed or announced for sale on any major site has a high piracy rate when released by it's own developer to the pirate bay in a quiet period after a crush of big name releases.
Whilst the coverage of the piracy rate is comparatively light compared to the excitement of the game punishing pirates the huge difference between sales and pirated copies is not really a surprise when you consider how much more visibility an otherwise unknown title received from the pirate bay's games section than it would have done from indie games websites or forum discussion. As a small independent release there's a possibility it might have even flown under the pirates radar if the developers hadn't directly intervened.
At the end of the day the story tells us very little other than how a shrew developer got a large amount of PR with a story that makes a nice sound bite.