Why is the Endurance run setup the way it is?

I'm relatively new around here, can anyone explain why the endurance run has 2 separate pairs playing through the same game?
 
I'm really digging the Deadly Premonition playthrough, but after starting with Brad and Ryan, I can't commit to watching Jeff and Vinny do the same things. 
 
I'm assuming they do it in pairs instead of as a foursame so that 4 people aren't talking over each other and the game. But why do the same game? Seems like they could double the endurance run content by doing different games. Did they ever comment on this?
 
How do they pick the game for their endurance runs?

Watch vinny and jeff, they are much better and funnier.

" Watch vinny and jeff, they are much better and funnier. "

" @Colf said:

" Watch vinny and jeff, they are much better and funnier. "

lies. BR got to a slower start but I like them better now. "

" @DystopiaX said:

" @Colf said:

" Watch vinny and jeff, they are much better and funnier. "

lies. BR got to a slower start but I like them better now. "

QFT BR ftw "

" @DystopiaX: All right. I see your point they have the radio and the infinite smg while vj only has the smg but no radio. (They do have a infinite shotty though.) "

" Watch vinny and jeff, they are much better and funnier. "

I thought I was weird for finding BR funnier. Yay not being weird.

" @kelbear: To actually answer your questions.  Vinny originally wanted to play Persona 4 because he enjoyed the time he spent with Persona 3 but never thought he would have the time nor the "endurance" to play 100 hours by himself.  so he thought he'd do it 20-40 minutes at a time at work.  He roped Jeff in with him so there would be conversation.  Hence two men teams were born.  As to how they choose Deadly Premonition, they just seemed to be buggged enough to do so and Brad and Ryan decided to do the same game as Vinny and Jeff though I'm not sure that is the best call. "

I think they all just wanted to play it, and as you say 4 people talking over each other is a bit too much stuff going on. That's all, it may/may not be a regular thing, it's only the second ER ever :P

I tried to watch these but watching that game is really, really hard to do.

" I tried to watch these but watching that game is really, really hard to do. "

I have no idea whatsoever why anyone would rather watch BR over VJ. I watch and love both, but VJ is by far the funnier out of the two. Brad and Ryan just don't have the comedic, or just straight up chemistry that Vinny and Jeff do.

I enjoy watching  5-10 minutes of each video. I think it's good for the games as it gives them exposure.

dude, its so i can watch the same thing twice at work and not get bored! 

endurance run ftw.

its just unfortunate that they have picked a game that they ultimately do not seem to like. With persona 4 i believe they started out believing that they would not really like the game and would not stick with it. However they were pleasantly surprised by the quality of the writing and characters and not overly put off by the grindey rpg mechanics. It turns out that Persona 4 is one of the greatest RPG's ever made and that makes it an insanely difficult act to follow. Persona 4 was a game that was quirky, but cooly self-aware.  It was as smart as the GB crew and contemporaneous enough that Jeff and Vinny's jokes worked for it. Honestly, persona 4 turned out to be such a perfect choice that i cant think of a followup that would not be disappointing.

I watched both ERs for the first 3 episodes.  I stuck with VJ.  I'll watch BR when this ER is over.

I've mainly stuck with V&J, but B&R have their moments.

personally I want to see more mini endurance runs; the bad dudes and afterburner climax ones were awesome.

I personally think it's a fantastic idea to have two teams playing the same game. I like to see the different reactions to the game's insane plot and quirky characters. There is also so much to do in Greenvale, so if one team misses something, there is always a good chance that the other team won't. And as you see from the early replies here, there is a sense of competition going on between the two teams which makes the Endurance Run all the more exciting.

" @Colf said:

" Watch vinny and jeff, they are much better and funnier. "

lies. BR got to a slower start but I like them better now. "

BR > VJ 
 
I watch both, I enjoy BR's better because Brad's playing style keeps me on the edge of my seat all the time.