Here's my opinion as some one who spent 170$ dollars on gems. When the exchange rate was still high, i traded 4000 gems for 28.5 gold.
My justification for doing so, is simple. I wanted to purchase the collectors edition but opted for this instead, mainly because after the 3 beta week-end I believe arena.net deserves my money. I also work roughly between 50 to 60 hours a week and the only free time i have to play this game is on week-ends. Compared to me spending about 5 hours in game trying to earn the equivalent of that or spend an extra 5 hours working, its much more beneficial for me to do the latter.
Now with that said, I have to admit that in a sort of way the game felt cheapened, almost as if i had typed in "show me the money". But that's probably just because it didn't mater what i did with this gold, id be getting it back and it had no real value.
In the last few betas I got a kick out of playing the trading post, managed to rack up about 10 gold in a single week-end. With that amount of gold under my hands I could afford to mess around with it some more and see how I could affect pricing.
I also tried to level with crafting, I made a spreadsheet of the amount of material required for discovering at least the first tier for every trade (except cooking) and went to town. Compared to the amount of time it takes by doing so trough Pve, it really comes down to the same thing. Plus clicking repeatably on items for 1 or 2 hours straight isn't really that fun.
For dyes, i don't know if arena.net will keep the same drop rate or if its because of the "its the end of the world, so who cares" approaches people had with them. Turns out that in terms of quantity, it was much more worth it too just buy them from the trading post. For rarity, i think it also comes down to the same, all though im not really sure on that.
One thing, that I found worth it by miles down are the lock boxes. The value of items you get from them, compared to the amount of gems you would spend buying them in the store is defiantly worth it. The drop rate of keys inside them is also fairly great. With 20 keys I managed to open 32 boxes. Also in terms of gems to gold, you can use the mystic tools they drop to harvest nods above your level and sell those for a profit.
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