@langdonx: Why would you want to buy it on Steam? It requires a connection to Battle.net anyways and the image is clearly of a digital sale.
Simply because Steam has earned my trust in the digital purchase realm. Their servers are fast, their prices are great, their offerings are ample (overlay, friends, groups, screen shots, etc), and they've never blocked me from re-downloading content that I've purchased on any machine I run Steam on.
GFWL games exist on Steam, and I now have a GFWL account because of that. I don't see why Blizzard and EA can't also put their games on Steam. There's something to be said about customer choice.
Anyway, if I do buy the game, it will be a physical copy.
For some same reason valve games aren't on Origin/battle.net. They are competing with each other.
GFWL failed incredibly on its own so by putting it on steam they try to get what they can.
When TotalBiscuit interviewed the developers a couple months ago they said they first want to focus on the PC version considering they are a 8man team and this is there first game. After that they might be considering it to port it to the other platforms. So unless you want to wait for months, get it on PC.
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