First, yes, there are issues with the term and like "gamer" the best of us tend to use it for lack of a better term in stunted conversation.
So, what I want from it is for the profession to be more financially flush and able to support more people comfortably. It's really hard to get paid to do this for a living and anyone who does and is able to do what they want are the exception. Many try to split their work between the meaningful stuff and the stuff that is stunted but generates bigger hits but overall that would be less of an issue if the financial pressure was lessened. This applies whether we want more diverse opinions in the industry (because a lot of critical voices, disagree or not, can have a considerably harder time making a living from their work) or simply more people or growth in production or deeper articles or whatever.
It's an underlying factor that if improved should benefit everyone doing it and invite more to join.