Why would EA put effort into day one DLC and a possible in-game store to simply allow modders to supply the market with possibly better alternatives for free. This was either complete bullshit to convince the masses to buy a game crammed full of stuff we'd run a mile from if we heard about, or it's a feature they'll introduce when demand wanes to the extent that only opening it up to a degree will keep it alive. Either way it's pretty shitty.
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