I wouldn't go out of my way to get them, just like I don't with achievements, but I have no problems with them implementing things like this. I want to the Gamers Online number to raise. It's boring when it's always around the same numbers.
There's something about Vin Diesel getting older that just doesn't sit right with me. He still looks great for his age and all, but for some reason his aging strongly reminds me of my own mortality. It's probably related to the age I was when I first saw The Fast and the Furious. 12 years ago that was... damn.