Pay no heed - Anotations
By Jeust 1 Comments
Despite the title, some people are bound to read it. These are quotes, taken from within the office. :p
Quotes:
"Danuser pointed to the proliferation of ways people connect to one another through mobile devices as holding promise for the future of trans-media efforts."
Danuser said each book or movie needs to be true to its own medium and stand alone perfectly well but also inform readings of its counterparts.
Waugh talked about the negative stigma attached to licensed products and emphasized that the trans-media philosophy works only if you care as much about the spin-off material as the players do for the game.
The most primary thing with any entertainment product is to make people care about it.