Yes they needed funding to scale properly. and yes they needed some way to slim down the amounts of video they had to archive. But by adding content id to the service without warning or asking the community for input first twitch has effectively destroyed the goodwill it had with gamers. Instead of leading the fight of fair use it has caved to old media copyright holders that don't understand when sharing is in there own best interest. If music can't be shared with voice over why can games.. why can any video.. if you were not going to fight for fair use why bother creating the streaming service in the first place.. This change affects every streamer great and small in some cases it will be as easy as not playing spotify in the backround of there streams but the majority of the user base is going to have to leave and find somewhere else to be. Game music is all copyrighted. Game Video without voiceover is all copyrighted the Sharing economy with stop or become illegal to participate in unless the Fair Use question is brought back to the supreme court and transformative content is recognised as fair use.. All streaming services are threatened ... All games have copyrighted music in them.. All game videos will have to be muted... Even if the copyright holder doesn't want or in fact desperately want his content shared... he could as for it taken down some day and thats what a system like this tries to avoid. my hopes and prayers go out to the streamers who were counting on twitch as a service for their income and that they get back on there feet somewhere else.. But how long before Ustream implements a similar system and kills it self too. youtube is now cat videos and corporate sponsored original programing with the threat of a takedown notice or monetisation being taken away at all times. The entire concept of livestreaming is threatened by twitch content ID change. And for me and perhaps milions of others, Twitch is now dead