@jz: Or, instead of accepting that, he can use his status as a developer free of any corporate obligation to take whatever steps he needs to take to feel fulfilled in his work, disregarding the monetary aspect completely.
He can also say to other developers, and to his audience "Hey, money's nice and all, but if like me you don't get much satisfaction out of that, then why don't we stop treating our creations as commodities in the traditional sense and do things slightly differently."
He's not saying that sales are evil. He's saying that he as a creator doesn't want to be a part of the perceived race to the bottom. Whether you want what he wants is a different story, but being an indie he can do whatever the fuck he wants to do.
Great, but it's based on a false premise, at least to me. Just because someone pays a lower price doesn't mean they don't appreciate it, it just means they took a chance and possibly bought a game that wasn't for them. I dont understand the logic of not wanting your game to reach as many people as possible.
And that's a valid viewpoint. Jason just looked at all the data that was available to him (which as the creator, not the consumer is very different to whats available to you) and came to a different conclusion. He's not trying to make you feel bad for buying stuff in sales, he's expressing his opinion on why he doesn't want to be involved. It doesn't really matter if you see the logic or not.