Who put Sam and Max in my TF2?

Heard about Sam & Max: the Devil's Playhouse yet? 
Well several brand new items related to that telltale product are coming to TF2 now. 
Apparently if you purchase the game this week, you get 3 items for tf2 to put on your characters, and then kill people with. 
I don't know how I feel about this.  On one hand, I think that this is awesome, because I am a fan of both games, and I think that this is hilarious.  But on the other hand, Tradition! (Damn you Fiddler on the Roof) 
Anyways, on the other hand I disapprove of the way they are trying to put hooks into you to buy those games. 
But if this were to work in any game it would be TF2, as it is so over the top as it is the "fiction" cannot really be cheapened by this.