DJ Battle Erupts As Scratch Publisher Sues Scratch Developer... And Activision

Posted by Jeff (3479 posts) -
So at what point does Konami step in and sue everyone all over again for biting Beatmania?
Here's a bit of wild news out of "Scratch DJ Game LLC," the joint venture formed to publish Scratch: The Ultimate DJ, a rhythm-themed game that has been under development at 7 Studios. The company is suing its developer and Activision, claiming that Activision first tried to buy the rights to Scratch, and when that offer was rejected, the mega-publisher went and bought 7 Studios instead. Further allegations claim that 7 Studios started dragging its feet on the Scratch project after this, withholding software and hardware from its publisher.

That's pretty intense right there. But my favorite part of filings like these is when they try to get qualitative about the products in question. Like so:
“We believe that Activision realizes the tremendous opportunity that our game, Scratch, represents to the video game industry, the retail marketplace and the consumer. After demonstrating our game, pursuant to the confidentiality agreement with Activision, we believe Activision concluded that Scratch: the Ultimate DJ is a superior offering to their prospective game, DJ Hero,” stated Mr. Trevor Drinkwater, President and CEO of Genius Products, Inc.
There's something really weird about saying "legally speaking, we think that they think that our game is better."

The rest of the press release about the lawsuit sort of reads like, well, a press release, covering the Scratch Deck hardware and the presence of artists such as Kanye West, Lil' Wayne, and Black Eyed Peas.

Ben Fritz over at Variety checked in with a source at 7 Studios, who confirmed that the company has been acquired by Activision, and that work on Scratch is still being done.
Staff
#1 Posted by Jeff (3479 posts) -
So at what point does Konami step in and sue everyone all over again for biting Beatmania?
Here's a bit of wild news out of "Scratch DJ Game LLC," the joint venture formed to publish Scratch: The Ultimate DJ, a rhythm-themed game that has been under development at 7 Studios. The company is suing its developer and Activision, claiming that Activision first tried to buy the rights to Scratch, and when that offer was rejected, the mega-publisher went and bought 7 Studios instead. Further allegations claim that 7 Studios started dragging its feet on the Scratch project after this, withholding software and hardware from its publisher.

That's pretty intense right there. But my favorite part of filings like these is when they try to get qualitative about the products in question. Like so:
“We believe that Activision realizes the tremendous opportunity that our game, Scratch, represents to the video game industry, the retail marketplace and the consumer. After demonstrating our game, pursuant to the confidentiality agreement with Activision, we believe Activision concluded that Scratch: the Ultimate DJ is a superior offering to their prospective game, DJ Hero,” stated Mr. Trevor Drinkwater, President and CEO of Genius Products, Inc.
There's something really weird about saying "legally speaking, we think that they think that our game is better."

The rest of the press release about the lawsuit sort of reads like, well, a press release, covering the Scratch Deck hardware and the presence of artists such as Kanye West, Lil' Wayne, and Black Eyed Peas.

Ben Fritz over at Variety checked in with a source at 7 Studios, who confirmed that the company has been acquired by Activision, and that work on Scratch is still being done.
Staff
#2 Edited by iAmJohn (6114 posts) -

It wouldn't surprise me to find out it's true.


Also LOL FIRST!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! HAY GUYZ AMI DOING IT RITE?
#3 Edited by Yzzerdd (521 posts) -

First comments should be bannable.

#4 Edited by Crono11 (1645 posts) -

Why am I not surprised that Activision may have done something like this. I think that the only reason Activision did this is because Scratch is  a much better name then what there game is called, seriously DJ Hero? Come on!

#5 Posted by Scooper (7882 posts) -

I don't see why people want the rights or whatever to a DJ game.. I can't see it selling that much at all.

#6 Posted by stephengotlost (703 posts) -

DJ LARRY!!!!!!

#7 Posted by mattysen (822 posts) -

Lil W-anye!? LIL MOTHER FUCKING WANYE....................Arh count me out

#8 Edited by iAmJohn (6114 posts) -

I agree, Yzzerdd, hence why I edited my post to lampoon the idiotic tradition after the fact, perhaps you noticed?


But enough about me, let's talk about how unsurprising it is that Activision probably bought this non-noteworthy development house to get rid of some potential competition in a field they're not guaranteed to have any success in.  Here's a quote from 7 Studios' website that I found funny:

7 Studios said:
"7 Studios is one of the most experienced independent game development studios in the world."
Not anymore, you're not!
#9 Posted by blaakmawf (543 posts) -

Dude... I'm in no way interested in ANY DJ game.

#10 Posted by LiquidPrince (15901 posts) -

Eh... Scratch... Does it teach you to actually DJ...?

#11 Edited by Adanux (64 posts) -

What exactly are they suing for?  They're probably right about Activision buying the 7 Studios to stop them from releasing a competing DJ product, but I'm confused as to how this fact entitles the previous publisher to any money.

#12 Posted by iAmJohn (6114 posts) -
Adanux said:
"What exactly are they suing for?  They're probably right about Activision buying the 7 Studios to stop them from releasing a competing DJ product, but I'm confused as to how this fact entitles the previous publisher to any money."
Because their argument is that Activision is intentionally sabotaging their ability to release this game to dissuade a competing product, which would mean that millions of dollars of resources will have been wasted on a product they can no longer release or not release with the same guarantee of quality.  This can get into a whole lot of issues, not the least of which being antitrust.
#13 Posted by JoelTGM (5596 posts) -

Activision is getting too fat.

#14 Posted by zityz (2360 posts) -

Great Now how am I supposed to get my Jam-Master Jay on?

#15 Posted by Jtan21 (147 posts) -

Trevor Drinkwater is a great name. And how can you possibly say that they believed your game was better than theirs. Maybe their gripe is legit, but they are going way out on a limb with that statement.

#16 Edited by iAmJohn (6114 posts) -
Jtan21 said:
"And how can you possibly say that they believed your game was better than theirs."
The implication that Activision sabotaged the game because it would have been better than their own product could potentially make the Plaintiff's case more sympathetic, not to mention that it sways opinion against Activision for not only denying the consumer the right to choose another product, but the right to choose a better product; it's an especially beneficial argument to make in case Activision tries to argue that the purchase of 7 Studios had been in the works for a while and that it coincided with the development of a competitor's game is merely coincidental.  It happens in civil suits all the time.
#17 Posted by caseylakes (293 posts) -

I can see it being quite fun tbh.

#18 Posted by AURON570 (1673 posts) -

silly american developers

#19 Posted by AndrewB (7568 posts) -

Did they? Did they really buy them to eliminate the competition? Or was it that they wanted to create, with Blizzard's help, a Warcraft DJ RTS/rythm game monster hybrid?

#20 Posted by TwoOneFive (9459 posts) -

they should just rename this HIP-HOP HERO

#21 Posted by Roddykat (237 posts) -

First off, BAT-TLE CRYYYYY!! Given the artists mentioned, If they won, there should be a stipulation that there be proper artists (& controls) put into the game and not those BS ones mentioned. "Needs to get their Act(ogether)vision", or more importantly, SOMEBODY comes correct with a game with proper artists..

It's also a damned shame that instead of trying to make a game that would be good even under competition, a company would have to buy them(or the license to make them) out and kill them. I'm looking at YOU, EA!

Damn shame.

#22 Posted by Nasar7 (2611 posts) -

@iAMJohn

nice to see another legal-minded person here. Yes, the antitrust angle is a fairly obvious one, and seems to be the direction 7 Studios is trying to take. Still, as work on Scratch is still reportedly underway, their position is a bit weak...they should probably be happy to have been bought out, but maybe the deal wasn't that favorable so they're hoping for a settlement? Pure speculation, of course, but time will tell.
#23 Posted by MachoFantastico (4590 posts) -

A DJ game sounds rather dull to me, I think most DJ's are fools anyway and I don't want to really be a virtual one. 

#24 Posted by Keyser_Soze (1186 posts) -

Check out the hook, as the DJ revolves it.

#25 Posted by CoIin (83 posts) -

If this is successful capitalism as we know it is over. 


I wonder if 7 Studios has a version of "It's a Hard Knock Life" remix in their game? They should turn it up to 11, grab some 40s and have a good cry. THEN GET BACK TO MAKING YOUR FUCKING GAME FOR YOUR NEW BOSSES!
#26 Posted by PenguinDust (12483 posts) -

If Konami wants to sue everyone involved with this project or other turn-table related offerings, they better do it now before these games hit the market.  Otherwise, they'll be left behind like they were with Guitar Hero/Rock Band. 

#27 Posted by Cameron (596 posts) -

I like how 7 Studios thinks their game is better despite having never made a good game before. Not that the DJ Hero developer is any better, but still I have to imagine that with the 'Hero' name riding on the project, Activision would fund the project heavily and put its weight behind securing music deals. This leads me to believe that DJ Hero is likely superior to anything 7 Studios is making, at least in terms of production and song selection.

#28 Posted by MattyFTM (14366 posts) -

Doesn't surprise me. There seems to be a pattern emerging of Rhythm game lawsuits at the moment.

Moderator
#29 Posted by some_hard_surface_artist (12 posts) -

KONAMI WILL SU-

Wait a sec...

#30 Posted by MeatSim (10821 posts) -

Looks like some lawyers are about get some serious money.

#31 Posted by theMcNasty (741 posts) -

Sounds like Activision is quickly becoming the enemy of everything gaming.

#32 Posted by Media_Master (3283 posts) -

o boy.

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