This division of The Walt Disney Company was established in 1996. Starting as Disney Interactive, it was a continuation of the Walt Disney Computer Software division, which was shut down in 1996 due to an internal reorganization.
Around 2003 the company was re-branded as Buena Vista Games, Inc. with two publishing labels: Buena Vista Interactive for high-profile multi-platform titles and Disney Interactive for children's and entertainment software. The brands were not always used conclusively. Some games were marketed as Buena Vista Games without mention of any of the two brands.
This lasted until 2007 when Disney decided to to re-merge the productions under the name Disney Interactive Studios. In June of 2008, the Walt Disney Internet Group and Disney Interactive Studios merged into a new division then known as the Disney Interactive Media Group until May 2012, when its current name was changed back to Disney Interactive.
This division of the Walt Disney Company currently creates and publishes both Disney branded and unbranded games for PC, Console, Mobile, and Social platforms.
The company owns various development studios and publishing companies: