Some PlayStation Vita games allow users to jump out to the built-in "near" application to upload unlocked items, like kart parts in ModNation Racers: Road Trip, or scores, like lap times in Wipeout 2048. These items work with the GPS sensor in the Vita, meaning any Vita user in the vicinity can grab these items--called "Game Goods" by Sony--and import them into their copy of the game.
Near also allows users to see which games are popular in a specific area and which games are getting played the most via a leaderboard and a "buzz" ranking.
These are examples of what items and/or information can be passed between Vita owners through Near.
Lumines: Electronic Symphony
- Avatars and Skins (songs)
ModNation Racers: Road Trip
Shinobido 2: Revenge of Zen
Super Stardust Delta
Touch My Katamari
- Challenges to earn special candy
Treasures of Montezuma Blitz
Ultimate Marvel vs. Capcom 3
Uncharted: Golden Abyss
- Rare bounty items through the "Black Market"
- Temporary HVT intel (Still need specified # of stars to unlock permanently)