It's really difficult to picture the marketing for Destiny 2 being rolled out anything like the marketing for Destiny 1. With the original game, we had no idea what kind of world or gameplay Bungie were going to be producing and it took a long time for them to completely figure out what Destiny was. The concept art/design points event happened because they were still laying the foundations of franchise and trying to convey those foundations to an audience before they got into specifics. Obviously, with a sequel, that's just not necessary, we know the world and the skeleton of the gameplay. As for the picture of the number "2", I think the level of excitement around it was a bit silly, but it's not like they put that image out in lieu of a pitch or teaser trailer and it's not exactly wasting anyone's time. I find it difficult to see this as objectionable.