The uncomfortable truth is this: Reviews have no incentive to change until it's audience does.
PC Gamer once took a stand - stating they wouldn't review a game unless they had a physical copy in their hand, so that they knew they were playing the same version that the average gamer would. It ruined their subscriber numbers as they were left printing reviews months after they were relevant. They reverted back pretty quickly.
Gamespot used to actually do just that (maybe they still, I'm not sure). They would hold the review until they could test the online functionality. It never got them any gratitude. Just a lot of complaining online by users about how useless a review was after a game was already out.
Meanwhile, sites get a lot of traffic if their review is up first. Whether or not the review is complete doesn't even factor.
Same reason why sites continue to post rumours based on the littlest amount of information, no matter how many times they get burned or embarrassed about their poor research. If you post the "news", you get a ton of traffic. If you wait until you can find out more about it, you get none of the traffic. And if it turns out you posted a hoax or something incorrect, nobody will remember or care the next time you do it again.
So the issue is the same as with a lot of things: Too many people like to bitch a lot online about the problems with games journalism, but refuse to change their actions to match their words.
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