I mulled over the same observations when I finally went premium. I don't consider myself a "fan" of Jeff, Ryan, etc. because that would mean I put them on a pedestal and worship them, which is the opposite of what they strive for. They're experienced every-men, accessible and frank. People I'm happy to have in my life, people I respect, but ultimately just people. Yet I can't say they are friends since they have no idea who I am. So what do we call this weird space we exist in? I'm not sure there's a precedent for it -- certainly not for me at least.
Giant Bomb is also attractive to me because it's casual entertainment. I can watch five minutes or five hours and pay as much or as little attention as I want to and still have a good experience. TV shows, for example, require a lot of investment. There are commercials to wait through, plot progression that has to be watched from beginning to end during a set period of time, long waits between seasons... Sometimes shows are worth the investment, but still, something like Breaking Bad fills a very different entertainment need than that of Giant Bomb.
Naturally, I'm also a gamer and interested in the raw information provided here. The wiki is cool and crucial to many people in the community, although I don't use it. I like hands-on information, which is why I gravitate to Quick Looks. I can see a game on a system I don't own and know what I am or am not missing. I can discover new games that I would never have naturally found, that can end up being some of the best games I've played. Giant Bomb is an excellent place for that sort of exposure.
So yes, Giant Bomb is what it is because of the personalities in charge. Take them away and everything will fail. However, I don't think they are the only successful element involved.
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