So, in the announcement ala pancakes you admitted that the new things you were trying to do in terms of advertising hadn't worked out how you wanted. That a new model with less anti-social ads just wasn't possible right now?
My impression was that this was one of the big goals for Whiskey Media and Jeff and the crew. To pioneer a new way of keeping a business funded with these better ads and maybe to make up the difference with dedicated subscribers and a smaller leaner team. Am I to take it from this news that the books just didn't end up balancing when all was told? Did the experiment fail, with the conclusion that that's just not quite possible right now? The other implied question from that is, could GB or WM together not have remained independent and financially solvent or is it rather the case that what has now happened just offers a better deal for everyone?
While I'm asking all that, a bonus question depending on the answers to the above, which I would understand if you didn't answer, is if it had worked financially, would you rather that WM had stayed independent? Thank you if you're able to answer these questions.
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