@trilogy: To be clear, they don't have ownership over the games or your content. It's a license. Specifically for Oculus : "Unless otherwise agreed to, we do not claim any ownership rights in or to your User Content. By submitting User Content through the Services, you grant Oculus a worldwide, irrevocable, perpetual (i.e. lasting forever), non-exclusive, transferable, royalty-free and fully sublicensable (i.e. we can grant this right to others) right to use, copy, display, store, adapt, publicly perform and distribute such User Content in connection with the Services."
So they can't sell it, but they can show it to people without getting your express permission every time it's accessed.
Youtube has a very similar clause, but no one seems to worry about that: "For clarity, you retain all of your ownership rights in your Content. However, by submitting Content to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the Content in connection with the Service and YouTube's (and its successors' and affiliates') business, including without limitation for promoting and redistributing part or all of the Service (and derivative works thereof) in any media formats and through any media channels"
It's more complicated once money is changing hands for something, like on Steam. At that point they actually draw up contracts rather than just having the developers agree to a EULA and upload whatever they want to the service.
Also, take all this with a grain of salt. I'm a software developer, not a lawyer.
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