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Nintendo's Been Thinking About Cell Phones For Years

Patent filing from the pre-DS era shows that Nintendo was considering all options.

One of the drawings included in Nintendo's cell phone patent, filed back in November 2001.
One of the drawings included in Nintendo's cell phone patent, filed back in November 2001.

UPDATE: As pointed out by 8-4's Mark MacDonald, Nintendo also had a weird add-on for Pokemon, called the Pokemon Mobile System, which had users connecting cell phones to their Game Boys.

ORIGINAL STORY: It's become a commonplace talking point to say the once sweeping market share of dedicated gaming handhelds has been hurt by smart phones. Speculation runs rampant on how this will affect both 3DS and Vita.

"Naturally, consumers will choose more affordable ones if the video games we provide do not have much more value than those available for smart phones," said Nintendo president Satoru Iwata in his most recent exchange with investors. "However, no causal correlations have been confirmed because we think there are consumers who acknowledge that the value of what we offer does not equal to that of those available for smart phones and that what we offer holds unique value."

Fans, analysts and investors are calling for or openly mulling Nintendo looking towards developing for other platforms, like Apple's iOS ecosystem. While Nintendo has continued to push back against such suggestions, sticking to its guns, it's not like the company hasn't been experimenting with cell phones for a while.

Let's rewind to 2006, when the United States Patent Office published a patent from Nintendo for an "electronic apparatus having game and telephone functions." Basically, a cell phone that could play games.

The filing date was November 27, 2001, two years before Nintendo would even confirm it was working on a "new Game Boy," and three years before the eventually revealed DS would hit shelves.

"[It] will enable fun and movement not seen before," said Iwata about the then-unamed DS in early 2004. "I expect it to become a third pillar, next to GameCube and Game Boy."

Eventually, however, DS took off and the Game Boy line was abandoned. No more third pillar.

What Nintendo figured the phone might look like, if a game of Super Mario Bros. was interrupted.
What Nintendo figured the phone might look like, if a game of Super Mario Bros. was interrupted.

At that time, games for mobile phones did exist but were hardly standard, but Nintendo's patent, which would have fallen around the same time as DS research and development was underway, shows the company was actively contemplating what role cell phones would be playing.

The theoretical device in the patent would feature "a game CPU which executes a game related process" and "a phone CPU which executes a phone related process." You know: a cell phone that places games.

According to the drawings, it wouldn't have included a touch screen--nothing out of the ordinary for the time. Instead, Nintendo had outlined a rather traditional looking cell phone with a d-pad and A/B buttons, allowing Nintendo to replicate the basic functions of its NES controller.

Another drawing includes a few games that might've been included: Super Mario DX, Metroid 2 and Golf. Considering the success Square Enix and others have seen with classic games on mobile, perhaps Nintendo was looking for an additional revenue stream.

Naturally, it's imposible to know; the idea was abandoned. Pocket Gamer published a story in October 2010, alleging Nintendo had been working alongside Nokia to prototype a Nintendo phone.

According to Pocket Gamer, Nintendo's board of directors eventually rejected the prototype.

Looking at the cell phones Nokia produced in the late 90s and early 2000s, however, it's easy to see how Nintendo's patented designs shows a riff on the accepted looks back then, albeit with a Nintendo flourish.

These were some of the cell phones Nokia was producing in 1998, 1999 and 2000, courtesy of Webdesigner Depot.
These were some of the cell phones Nokia was producing in 1998, 1999 and 2000, courtesy of Webdesigner Depot.

Nokia would eventually go on to produce the flop of a gaming mobile phone called the N-Gage, but do you remember how that thing looked? Who would want to play a video game on this monstrosity? There were a notable number of games released for N-Gage, however, like a mobile take on The Elder Scrolls. No joke!

The demand for Nintendo games other than Nintendo platforms is easy to identify. The fifth automated search result for "nintendo games" on Google, for example, is "nintendo games on ipad."

The Pokémon Company launched an iPhone app recently, where players pop bubbles as a promotional tool for the Pokemon Card Game. When the project was announced, Nintendo stock rose, based on the idea that Nintendo was considering releasing games on the iPhone or iPad. Nintendo struck that down rather quickly and the stock returned to normal.

"All Pokémon video game content will continue to appear exclusively on Nintendo platforms," said the company in a strongly worded statement. "As stated previously, Nintendo has no intention or plans of publishing its IP on non-Nintendo platforms. This is an example of a promotion by a key Nintendo partner and has no bearing on Nintendo's overall strategy."

That's pretty clear, no?

A look at Nintendo Mobile, the closest you'll get to Nintendo stuff on a cell phone right now.
A look at Nintendo Mobile, the closest you'll get to Nintendo stuff on a cell phone right now.

Nintendo does have a separate cell phone initiative called Nintendo Mobile, however. The company inked a deal with popular Japanese cell phone provider NTT DoCoMo in September 2005. Nintendo Mobile launched in October 2005 and it's still kicking around, providing users with ring tones, wallpapers and other information about Nintendo products for a small monthly fee. Nintendo Mobile does not exist over here.

In August, Nintendo added ringtones for Star Fox 64 3D and Kirby Mass Attack, amongst other media. There's no way to join with the iPhone in your pocket, though. Believe me, I tried. Head to the Nintendo Mobile website, load up a QR reader, and see what happens--you're locked out.

Alas.

Nintendo Mobile was never designed to deliver Nintendo games on-the-go, and Nintendo even makes that clear in on the website. One part of the FAQ brings up the idea of games being delivered through Nintendo Mobile.

"No games are scheduled for delivery," reads Nintendo's answer.

For now, it's going to stay that way, too, though it won't stop people from doing it on their own.

I've included all of the patent drawings below, but you can page through the whole thing here.

Patrick Klepek on Google+

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One of the drawings included in Nintendo's cell phone patent, filed back in November 2001.
One of the drawings included in Nintendo's cell phone patent, filed back in November 2001.

UPDATE: As pointed out by 8-4's Mark MacDonald, Nintendo also had a weird add-on for Pokemon, called the Pokemon Mobile System, which had users connecting cell phones to their Game Boys.

ORIGINAL STORY: It's become a commonplace talking point to say the once sweeping market share of dedicated gaming handhelds has been hurt by smart phones. Speculation runs rampant on how this will affect both 3DS and Vita.

"Naturally, consumers will choose more affordable ones if the video games we provide do not have much more value than those available for smart phones," said Nintendo president Satoru Iwata in his most recent exchange with investors. "However, no causal correlations have been confirmed because we think there are consumers who acknowledge that the value of what we offer does not equal to that of those available for smart phones and that what we offer holds unique value."

Fans, analysts and investors are calling for or openly mulling Nintendo looking towards developing for other platforms, like Apple's iOS ecosystem. While Nintendo has continued to push back against such suggestions, sticking to its guns, it's not like the company hasn't been experimenting with cell phones for a while.

Let's rewind to 2006, when the United States Patent Office published a patent from Nintendo for an "electronic apparatus having game and telephone functions." Basically, a cell phone that could play games.

The filing date was November 27, 2001, two years before Nintendo would even confirm it was working on a "new Game Boy," and three years before the eventually revealed DS would hit shelves.

"[It] will enable fun and movement not seen before," said Iwata about the then-unamed DS in early 2004. "I expect it to become a third pillar, next to GameCube and Game Boy."

Eventually, however, DS took off and the Game Boy line was abandoned. No more third pillar.

What Nintendo figured the phone might look like, if a game of Super Mario Bros. was interrupted.
What Nintendo figured the phone might look like, if a game of Super Mario Bros. was interrupted.

At that time, games for mobile phones did exist but were hardly standard, but Nintendo's patent, which would have fallen around the same time as DS research and development was underway, shows the company was actively contemplating what role cell phones would be playing.

The theoretical device in the patent would feature "a game CPU which executes a game related process" and "a phone CPU which executes a phone related process." You know: a cell phone that places games.

According to the drawings, it wouldn't have included a touch screen--nothing out of the ordinary for the time. Instead, Nintendo had outlined a rather traditional looking cell phone with a d-pad and A/B buttons, allowing Nintendo to replicate the basic functions of its NES controller.

Another drawing includes a few games that might've been included: Super Mario DX, Metroid 2 and Golf. Considering the success Square Enix and others have seen with classic games on mobile, perhaps Nintendo was looking for an additional revenue stream.

Naturally, it's imposible to know; the idea was abandoned. Pocket Gamer published a story in October 2010, alleging Nintendo had been working alongside Nokia to prototype a Nintendo phone.

According to Pocket Gamer, Nintendo's board of directors eventually rejected the prototype.

Looking at the cell phones Nokia produced in the late 90s and early 2000s, however, it's easy to see how Nintendo's patented designs shows a riff on the accepted looks back then, albeit with a Nintendo flourish.

These were some of the cell phones Nokia was producing in 1998, 1999 and 2000, courtesy of Webdesigner Depot.
These were some of the cell phones Nokia was producing in 1998, 1999 and 2000, courtesy of Webdesigner Depot.

Nokia would eventually go on to produce the flop of a gaming mobile phone called the N-Gage, but do you remember how that thing looked? Who would want to play a video game on this monstrosity? There were a notable number of games released for N-Gage, however, like a mobile take on The Elder Scrolls. No joke!

The demand for Nintendo games other than Nintendo platforms is easy to identify. The fifth automated search result for "nintendo games" on Google, for example, is "nintendo games on ipad."

The Pokémon Company launched an iPhone app recently, where players pop bubbles as a promotional tool for the Pokemon Card Game. When the project was announced, Nintendo stock rose, based on the idea that Nintendo was considering releasing games on the iPhone or iPad. Nintendo struck that down rather quickly and the stock returned to normal.

"All Pokémon video game content will continue to appear exclusively on Nintendo platforms," said the company in a strongly worded statement. "As stated previously, Nintendo has no intention or plans of publishing its IP on non-Nintendo platforms. This is an example of a promotion by a key Nintendo partner and has no bearing on Nintendo's overall strategy."

That's pretty clear, no?

A look at Nintendo Mobile, the closest you'll get to Nintendo stuff on a cell phone right now.
A look at Nintendo Mobile, the closest you'll get to Nintendo stuff on a cell phone right now.

Nintendo does have a separate cell phone initiative called Nintendo Mobile, however. The company inked a deal with popular Japanese cell phone provider NTT DoCoMo in September 2005. Nintendo Mobile launched in October 2005 and it's still kicking around, providing users with ring tones, wallpapers and other information about Nintendo products for a small monthly fee. Nintendo Mobile does not exist over here.

In August, Nintendo added ringtones for Star Fox 64 3D and Kirby Mass Attack, amongst other media. There's no way to join with the iPhone in your pocket, though. Believe me, I tried. Head to the Nintendo Mobile website, load up a QR reader, and see what happens--you're locked out.

Alas.

Nintendo Mobile was never designed to deliver Nintendo games on-the-go, and Nintendo even makes that clear in on the website. One part of the FAQ brings up the idea of games being delivered through Nintendo Mobile.

"No games are scheduled for delivery," reads Nintendo's answer.

For now, it's going to stay that way, too, though it won't stop people from doing it on their own.

I've included all of the patent drawings below, but you can page through the whole thing here.

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Mayu_Zane

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Edited By Mayu_Zane

"One of the drawings included in Nintendo's cell phone patent, filed back in November 2011."

Wait what?! Is this article from the future?

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WiqidBritt

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Edited By WiqidBritt

interesting  
ugh, so close

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NakAttack

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Edited By NakAttack

I wish they would bring the game boy back.

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teh_destroyer

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Edited By teh_destroyer

Filed back in November of 2011?

Anyways, gaming on phones was bound to happen, the NGAGE should just not have happened.

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nintendoeats

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Edited By nintendoeats

Patrick. Proofread.

Anyway, interesting stuff.

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sirdesmond

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Edited By sirdesmond

@nk19 said:

I wish they would bring the game boy back.

If the 3DS does do all that well in the long run, I wouldn't be all that surprised to see them do exactly that (and I would be pretty pumped about it, as much as I love the DS and 3DS).

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DavoTron

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Patents from the Future!

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teh_destroyer

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@Mayu_Zane said:

"One of the drawings included in Nintendo's cell phone patent, filed back in November 2011."

Wait what?! Is this article from the future?

that caught my attention too lol

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Video_Game_King

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Edited By Video_Game_King
@Mayu_Zane said:

"One of the drawings included in Nintendo's cell phone patent, filed back in November 2011."

Wait what?! Is this article from the future?

Yes. Patrick can travel through time.
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rjayb89

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Proofreading Patrick in the house.

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Dingofighter

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Future patents are attacking!

Hardcore Dave, where are you!?

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CyleMoore

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@Mayu_Zane: I hope so!
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Edited By Mr_Skeleton

Sure I also thought about but I didn't do it because I knew it would make me filthy rich.

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linkster7

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Hmm interesting read.

Funny how I have owned all of the Nokia phones pictured in the article, might still have them somewhere. The one to the right even has the same network as I was using at the time.

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Well crap, now I need an iPad and iPhone to play some old SNES games.

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Edited By Sooty
@CyleMoore said:

Well crap, now I need an iPad and iPhone to play some old SNES games.

Android has an even wider selection of emulators, it's pretty crazy.
 
Kinda makes me wish I had a phone with a physical keyboard, rather than be stuck with crappy on screen buttons and analog sticks.
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Bollard

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Edited By Bollard

I like to file my Patents back in the future as well.

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Edited By chet_rippo
You know: a cell phone that places games.

Derp?

I think technology is in the awkward phase where phones are slowly merging with portable consoles and such...this will probably happen eventually.

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themartyr

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Edited By themartyr

This isn't really news, is it?

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superfunhappygun

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Edited By superfunhappygun

I remember reading about this waaaaay back. It never really appealed to me in the first place and after the monster that was the N-Gage, I think Nintendo isn't mourning the loss either.
It's still interesting to see Nintendo was trying different routes, especially considering the success of mobile gaming these days.


Also this;

- "You know: a cell phone that places games."
- "Naturally, it's imposible to know"
- "and Nintendo even makes that clear in on the website."

I do enough proof-reading for my job, I don't want to do it when I get home.
(I wish I could turn that off but it's like a compulsion now :/ )

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zombie2011

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Edited By zombie2011

Oh man i loved those Nokia phones, i had all of them.

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CyleMoore

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@Ygg: Well hell now I need one of those!
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Apart from the Xperia Play, emulation on smartphones is nothing more than a nifty tech demo.

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Colonel_Fury

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Cool article. If Nintendo had capitalized on the phone/games market back then, their bank would be even more full of cash than it is now.

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@themartyr: Its news for people who fling mud at Nintendo for being "out of touch."  The numbers don't lie.
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I think that they would have struggled just like N-Gage did back then if they had jumped into the cell phone market before data plans and touch screens became huge.

Apple's success is as much about their image and marketing and gullible people as it is about the design of their devices and the quality of content.

Also this article features a true hallmark of the iOS experience: Copywright infringement!

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Why do investors feel that cannibalizing the 3DS before its had a proper holiday push is such a great idea? The 3DS isn't exactly "failing". I don't understand that at all. Game exclusivity is what sells hardware. Hardware makes Nintendo money.

I'm talking about about porting their games out to mobile platforms.

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Edited By Alex_Carrillo

Also, I don't trust any of this "THE END IS NIGH" coming from the media for Nintendo. They've been wrong, literally, about everything that's happened with them since the DS.

Remember? The PSP was going to crush it? The Wii was the end of times for Nintendo?

People seem to be underestimating the power of Pokemon, too.

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Android has emulators for every old system imaginable and the Xperia Play has a gamepad. 

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The problem I have with this whole Nintendo Phone or Playstation Phone idea is that I am only ever going to want to own one phone. I like portable video game systems because I can just take what I need that day or throw multiple into a pack, as soon as you start talking phone you start talking cell phone plans and you start talking the needs that device needs to serve as a phone / mobile internet device. I don't trust Nintendo to create a phone that matches the iPhone's feature set and quality bar.

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I've been thinking about cake for years. I now have a large belly to show for it. What does Nintendo have to show for their years of "thinking" about gaming on mobile phones? The N-Gage and a failed venture with Nokia don't count. I'm afraid these patent filings just go to prove how Nintendo's foresight has been shown short. In other words, they _chose_ not to act on a burgeoning market that is now threatening to engulf a large portion of their business. Personally I think it is only a matter of time before we start to see Nintendo producing real, quality content for devices other than their own, and I think that the poor sales of the 3DS will only hasten that move.

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I would love to play pokemon on my iPod Touch... just saying.

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Fuck, now I just want to play Super Mario World.

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Edited By vinsanityv22

Nintendo's become a terrible company. They're ignorant, unsupportive of developers and gamers, and - at least with regards to NOA specifically - would rather push easily marketable garbage designed to suck money out of idiots' wallets than support great, exclusive games. These guys really should go the way of Sega. The only thing they bring to the table are the same few franchises; Mario, Zelda, Metroid...and the spinoffs like Mario Kart and Super Smash Bros. They clearly don't care about bringing over or establishing anything new - just look at the fate of poor Xenoblade. 
 
The 3DS is also moronic. I bought one; but the only reason was because my DS Lite broke and I figured it's time to upgrade. But 6 months later, there's literally nothing to play for this thing. And the future prospects look pretty grim. If handheld games are going to show their value to be more than cheap iOS apps, their best hope is the PSVita. The 3DS just looks grim now, even though SOME games are on the way that will be cool. Professor Lautrec, Shinobi, Ace Combat, Crush 3D, Cave Story...there's some stuff that's definitely more exciting than "More Mario" and "Zelda port no.42". Not much though.

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@Alex_Carrillo said:

Also, I don't trust any of this "THE END IS NIGH" coming from the media for Nintendo. They've been wrong, literally, about everything that's happened with them since the DS.

Remember? The PSP was going to crush it? The Wii was the end of times for Nintendo?

People seem to be underestimating the power of Pokemon, too.

I'd like to add to this - the doom and gloom for dedicated hand-helds is a joke.  While smart phones have guaranteed that the era or charging $30 for Elf Bowling is over, traditional games like Mario, Pokemon and the like are always better on a dedicated handheld with buttons and a nice screen, whose resources aren't being shared by non-gaming functions.  The people who game on smart phones aren't gamers, and the Wii showed us that something with non-gamer appeal will not kill things with gamer appeal.  You mention Pokemon as an asset to Nintendo... Who the hell wants to play that on an iPhone and have to clean the screen every few minutes to wipe fingerprints off?  What parent is going to give their kid a $400 device to play Pokemon on?  Not only that, but who wants to play Mario on a touchpad?  Virtual gamepads just aren't that good for games of that sort.  Not only that, but there are going to be pissed off mother fuckers for sure when that tough platform jump is screwed up because they were interrupted by a call.  Unless gamers decide that they're good with nothing but cake matching and fruit ninja on the go, dedicated hand-helds aren't going anywhere.
 
When lazy analysts get over the idea that there can only be one, it becomes easier to see that there's a future for both hand-helds and smart phones.
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Edited By ryanwho

Nintendo shouldn't make phones but I don't see the brand damage in letting someone buy their 7th version of Mario 1 and play it with their thumbs on the iphone. Its better to just jump in with a camp because Microsoft and Google are just gonna swallow up anything that competes with Android or iOS.

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@Alex_Carrillo said:

Why do investors feel that cannibalizing the 3DS before its had a proper holiday push is such a great idea? The 3DS isn't exactly "failing". I don't understand that at all. Game exclusivity is what sells hardware. Hardware makes Nintendo money.

I'm talking about throwing about porting their games out to mobile platforms.

"investors."  That's your answer.  Be it NYSE, NASDAQ or the Nikkei, stock trading is nothing more than gambling as an occupation.
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Edited By XXL_Bomb

Let's hope Nintendo will never make games for iOS. They need to stay with their own hardware and their own vision.

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Edited By Nomin

If Nintendo decides to make games on iOS, they'd have to compete with a slew of dollar games. They could purchase several smaller app developers and blessing them with access to their vaunted ip, but the huge mobile market is something they'd have to tackle sooner or later. 

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Edited By BlueKranz
@themartyr said:
This isn't really news, is it?
I think it's kind of interesting to see the Frankenstein that Nintendo was trying to create. The patent diagrams look a lot like Gameboy elements being mashed up into the gaudy, unwieldy phones of yesteryear. It's probably a good thing it never went through, the designs look a little silly when compared to recent innovations in mobile gaming.
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Edited By donuts741

Uhh okay

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xpgamer7

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Edited By xpgamer7

Nintendo was bound to at least consider the possibility. Seeing it now just confirms the fact.

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Edited By Jazz_Lafayette

NINTENDO, YOU SLUT. I TRUSTED YOU.

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ShaunassNZ

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Edited By ShaunassNZ

I remember a friend having that Nokia on the left. Exact one, oh the memories.

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SquirrelGOD

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Edited By SquirrelGOD

Might be smart to put out something simple like 99-cent games that are just sort of glorified demos of 3DS titles. I could see them making some good money off of that and drumming up some interest in 3DS.

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nickystixx

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Edited By nickystixx

i still want an N-Gage. I'd rock the shit outta one of those!

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Theresonlyone

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Edited By Theresonlyone

I still wish for Pokemon on iOS, imagine the possibility.