Rare's signature "R," that upside-down sock with a chunk taken out of the heel, will no longer be the biggest part of the British developer's logo. Rare has rebranded, its old-school logo overhauled, giving off a fresh, cool, and simplistic vibe probably characteristic of what we'll see from the creator in a post-Natal world.
According to the press release, Rare believes "the timing is perfect" to show off its new look. This summer will mark the 25th anniversary of the developer, after all. "Both Rare and the games industry have seen massive changes over the past 25 years," studio head Mark Betteridge said in a statement, "and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace.
"With this landmark anniversary coming up, and knowing that we have a really exciting future head, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"
The new logos (via Develop) are forward thinking, for sure. My gut tells me it's okay to like 'em. My gut also told me that Alpha Protocol was flat out going to rock, too. I don't know if I like my gut anymore.
As Graphic designer, I think they missed a few typographical oportunites here, that sideways sqaure, a captialised A, just saying. A clean solution I guess.
In a time where massive companies are making sure they have a recognizable, memorable, and well known logo they decided to change theirs. to a bland unrecognizable and unmemorable logo. That logo makes me think I'm buying financial computer software.
" What does that logo say exactly? I mean, not literally, but figuratively. "
It makes the name of the company easier to read for those who get confused with a weird symbol on the game box, and color coding might be to tell the consumer what type of game it is, kinda like how Nintendo puts up an orange bar with text saying what kind of game it is for their casual games.
I am gonna miss the old Rare logo. It reminded me of all of those interesting games Rare made for the n64. But then again, Rare hasn't been the same for some time now.
the logo is just like the company used to be good then became dull and generic gg another game company that is just there instead of making good games like they used to, or at least making games that people actually care about anymore
Well that's totally lame. Rare's logo used to stand out, but now it looks like just another random company that gets a credit at the beginning of a game.
I like it. The old one was just so... retro at this point. I didn't think it really flew anymore. Now if Rare could stop re-designing its logo and actually make a game, everything would be cool.
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