The Axe wiki last edited by NuclearWinter on 06/13/14 12:06PM View full history

Overview

Axe is a spray-on deodorant designed to mask the musky smell given off by sweat-glands.

In 1983 Unilever launched their new brand AXE, inspired by another Unilever brand Impulse. Unable to use the name Axe due to trademark problems in The United Kingdom and Ireland they changed the name to Lynx. The European launch was followed by success in Latin America. In 2000 the brand has launched in the United States and Canada and had great success.

This edit will also create new pages on Giant Bomb for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Giant Bomb users. This process takes no more than a few hours and we'll send you an email once approved.