So in the uk the main supermarkets will do a really good deal on  the release day of Fifa, I swear one year you could get it for £20, Not this year tho.
 
 Tesco -£25 when bought with any other top 10 360 or PS3 title. 
Asda- £29.97 when bought alone, or 97p when you trade in Dead Rising 2, Halo Reach, or F1 2010 (PS3).
Sainsbury's- £24.97 when you spend £30 or more in-store. 
Morrisons- £27.99 when bought with any other chart game. 
  

 
 CAG- http://www.cheapassgamer.com/forums/showthread.php?t=274270 

£29.97 is a good deal. The RRP is £49.99, so it's a 40% saving on a brand new, just released game. I'm pretty sure that the cheapest the new FIFA ever been in one of the main supermarkets was £25, so it's only £5 more than that.
 
Just be glad it's we're not like the US, where virtually every new game is $60 everywhere, and you can't find any price reductions until a long while after a games release.

Sad as it is to say this but £5 is lot of money for me at the moment lol, I wonder how may ppl will be trading in Dead rising 2.

I've just paid £40 from Game, so count yourself lucky.

Morrisons let me down.  
 
I'll still end up getting it from there after school tomorrow though. 

I'd say the deals are pretty decent, it's £40 in any game shope ffs so you're saving at least a tenner, and the whole trade-in deal at Asda is pretty safe, if I'd bought a standard edition of Dead Rising 2 instead of the Zombrex one then I'd be trading that in this weekend. My copy of Reach is on ebay too so can't trade that in either...oh well, think my brother's probably gonna buy it himself so I'll just play his copy once he's bored of it.

I was going to go buy Halo Reach at some point this weekend - so the fact i can go to tesco and pay £35 for Reach, and that enables me to get Fifa 11 for £25 is actually really awesome!! 
Admittedly mine is a pretty specific case of wanting those 2 games however, and in general the rest of the deals could be better!