In an interview with Eurogamer, European Xbox boss Chris Lewis revealed that per their third-party release guidelines all titles must have content and release date parity or they reserve the right to not publish the game. He also goes on to highlight why he thinks this ensures an "even playing field," even though companies like Sony and Valve will regularly allow Xbox Live-first titles on their platform.
The specifics of the policy can be seen below, as well as more in the whole article here:
So I ask, is it unreasonable that they ask this or is it a way to throw around their considerable weight to the detriment of people who just like to play games? Certainly explains a lot of screwy release dates and exclusive content deals.
Also a response from an anonymous publisher that I found interesting:"Titles for Xbox 360 must ship at least simultaneously with other video game platform, and must have at least feature and content parity on-disc with the other video game platform versions in all regions where the title is available," it reads.
"If these conditions are not met, Microsoft reserves the right to not allow the content to be released on Xbox 360."
One representative from a publisher who wished to remain anonymous told Eurogamer Microsoft's policy blocks developers from taking advantage of other platforms' strengths.
"Microsoft is suggesting that anything but parity will result in them not carrying a title. They may think this is competitive, but it's not. They are killing any creative exposure of titles to make up for their own platform's shortcomings."
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