#1 Edited by Apathylad (3067 posts) -
"Make sure you stir up a lot of controversy about us the more the better we needed some drama gets good blood flow going about the new product launch ."

Have you ever used the Avenger controller? Apparently it's some plastic spider-like shell that allows you to press all the buttons on a controller without removing your thumbs from the analog stick. In a really strange turn of events, a customer got in a dispute with the marketing company behind the device, and eventually forwarded the astounding responses to Penny Arcade's Mike Krahulik (a.k.a. Gabe). The entire exchange is worth a read, mostly because of how backwards Ocean Marketing's responses to the customer's concerns are, as well as shrugging off the threat of bad PR.

What do you guys think?

http://penny-arcade.com/2011/12/26/just-wow1

UPDATE:

Okay, when I wrote up this thread last night, we had an upset customer (Dave) who had been charged for his preorders, but never got his items. The Ocean Marketing guy's (Paul Christoforo) response was basically, "quit crying, and deal with it." Eventually he appealed to higher authorities, and Dave forwarded the exchange to Gabe from Penny Arcade.

Since then, Paul's comments about being well-connected have been shattered. A barrage of tweets finding out about Ocean Marketing were attacking the site. The Avenger controllers themselves received dozens of 1-star reviews on Amazon. Kotaku wrote an article that Paul is probably into steroids.

At this point Paul started doing some damage control, sending an apology to both Dave and Gabe.

http://www.youtube.com/watch?feature=player_embedded&v=xqV9kx40RG0

UPDATE (Again):

Penny Arcade posted a new comic on this whole mess. It gave me a good laugh:

MSNBC has an interview with Paul, and boy, oh boy, he still hasn't learned anything from this whole mess:

http://ingame.msnbc.msn.com/_news/2011/12/28/9770514-chastened-gaming-rep-responds-to-internet-infamy

"He called me a bully, but he was being a bully ... especially when he emailed me out of the blue, saying 'That's f***ing s***ty, you're banned from PAX,' I was like 'Who the f*** are you? That's how you introduce yourself? ... I dont want to call him out, but he could have gone about that a totally different way he could have said, 'Hey, I run the show, that email was a little unprofessional, if you don't do something to apologize I don't want you at my show.' But he just came at me and said, indirectly, 'Hey, f*** you, you're banned from PAX.' Is that what you'd call professional? I wouldn't."

Does he not see the irony in what he just said?

Also, he keeps changing his Twitter and as of this writing he is known as @OceanDeepSea.

N-control released a press release distancing themselves from Paul Christoforo. You can read it over here on Destructoid.

A few more updates (12/30)

Kotaku wrote up a stupid article saying that Paul wasn't the bully in the whole mess.

linked this Escapist post on how Paul is trying to extortion money from N-controller by holding their e-mail accounts hostage.

#2 Posted by TheSouthernDandy (3908 posts) -

This fellow is probably regretting a few things right about now.

#3 Edited by Vodun (2370 posts) -

Holy shit, I was going in thinking "Yeah, douchy PR dude what a shocker"....but this guy is some kind of childish god of douche bags. Is this for real? Someone honestly hired a mental 12 year old who actually writes "lol" in company communications!?

The fact that he's listed on LinkedIn as president of the company I find it somewhat strange that he personally handles any customer e-mails if he's got "125 dedicated people to run PR".

#4 Posted by wefwefasdf (6729 posts) -

This is only going to get better. Cue to the popcorn gifs!

#5 Posted by byterunner (314 posts) -

I fucking lol'd when the guy went off on Mike about whether he ran PAX.

#6 Posted by TheSouthernDandy (3908 posts) -

The Twitter avalanche on his account is pretty great. His misspelled account.
Also he knows the mayor of Boston you guys. So you better watch out.

#7 Posted by TruthTellah (9390 posts) -

That man is a tone-deaf, evil fiend!

#8 Posted by billyhoush (1192 posts) -

This is what happens when grease balls watch Scarface too many times.

#9 Edited by ThePhantomnaut (6201 posts) -

For a "President" of a company, he sure can't communicate respectfully under justified pressure. I feel like there is a troll...

#10 Posted by newhaap (428 posts) -

Sounds like the guy's company is just a marketing firm and not the actual developers for the product right? If so then that thread should go to the product developers so they know what kind of marketing company is representing them, but I guess the Penny Arcade crew and the other people included in that mail already know what to do with it.

#11 Posted by fullmetal5550 (345 posts) -

Ocean Marketing just shot themselves in the foot. I wonder how many angry e-mails they have gotten from people so far since these e-mails were posted.

#12 Posted by Ferros (223 posts) -

@Vodun: Take out the link to his site, don't want to drive traffic there.

#13 Posted by Asmo917 (419 posts) -

I actually had a brief moment after reading one of "Dave's" long, early e-mails where I thought "Okay, this customer is upset and kind of overreacting a bit, so some firm communication back wouldn't be out of line." Holy shit did this marketing douche find a way to take potential sympathy and nuke it in spectacular fashion.

I don't doubt the customer's frustration, but name-calling and swearing at someone trying to do their job (theoretically, I can't see how this guy actually makes a living as a PR person...) will get you nowhere. I'm no prude - I'll go Way of the Gun and threaten to "fuck-start a cunt's head" when angry - but being hostile is bound to get you a poor response. Then this Ocean Marketing guy manages to show a complete inability to act like or communicate like an adult, resorting to threats and "I know people!" I can't wait to see if he tries to pull his and his company's ass out of the fire or makes it worse.

And Scott Lowe, IGNTech editor has tweeted "Please refrain from referring to me or IGN as support for you, your company or your clients. You do not have it."

I love silly internet fights.

#14 Posted by Swoxx (3006 posts) -

@fullmetal5550 said:

Ocean Marketing just shot themselves in the foot. I wonder how many angry e-mails they have gotten from people so far since these e-mails were posted.

Actually, they shot themselves in the head.

#15 Posted by TruthTellah (9390 posts) -

Wow. This is a very rare story that I've seen almost no dissenting opinion. Everyone from here to IGN is pretty well convinced that this man is a tone-deaf, evil fiend. The biggest dissent I've heard is someone suggesting that Dave could have been a little bit nicer to the guy and maybe not write a long rant. Though, even that sentiment supported the idea that Paul was a horrible individual deserving of scorn.

It's just interesting. Kind of nice.

I hope he finds himself appropriately shamed. And more importantly, I hope this will lead to some greater inquiry by the gaming media into how too many of these PR firms and customer service companies actually treat their customers like dirt. Gamers deserve better than shoddy, arrogant service, but many will tell you that customer service in the gaming industry(and elsewhere) has often been atrocious. This only further harms the increasingly contentious relationship between the large gaming companies and gamers.

#16 Posted by Beforet (2931 posts) -

"Site Error: Unable to Load Site Preferences; No Preferences Found"

Damn, that's how you know it's bad shit!

#17 Posted by TentPole (1858 posts) -

Holy Fuck

#18 Posted by ThePhantomnaut (6201 posts) -

@TruthTellah said:

Wow. This is a very rare story that I've seen almost no dissenting opinion. Everyone from here to IGN is pretty well convinced that this man is a tone-deaf, evil fiend. The biggest dissent I've heard is someone suggesting that Dave could have been a little bit nicer to the guy and maybe not write a long rant. Though, even that sentiment supported the idea that Paul was a horrible individual deserving of scorn.

It's just interesting. Kind of nice.

I hope he finds himself appropriately shamed. And more importantly, I hope this will lead to some greater inquiry by the gaming media into how too many of these PR firms and customer service companies actually treat their customers like dirt. Gamers deserve better than shoddy, arrogant service, but many will tell you that customer service in the gaming industry(and elsewhere) has often been atrocious. This only further harms the increasingly contentious relationship between the large gaming companies and gamers.

Yo dawg I saw yo comment on Kotaku. ;P

Judging by how he presents himself through different networks, he shamed himself way too much before in his lifetime. For this case, it will definitely be his worse. If he uses the recent reactions to spark something, nothing good will occur and he will likely carry the negative burden.

#19 Posted by TwoLines (2826 posts) -

Oh, snap. The moment Mike jumped in on the conversation, I grabbed a big bucket o' popcorn.

#20 Posted by daveg (44 posts) -

"Little kids unhappy with a PRE ORDER starting trouble and you email that to us , he’s a customer unless you’re his boyfriend then you should side with the company not the customer. Be Careful"

LOL WHAT?

UNLESS YOU TWO ARE HAVING GAY SEX TOGETHER YOU MUST SIDE WITH THE COMPANY, NOT THE CUSTOMER

WATCH YOUR ASS ;)

#21 Posted by GunslingerPanda (4846 posts) -

Oh WOW.

#22 Posted by TruthTellah (9390 posts) -

@ThePhantomnaut: Yeah, good ol Giant Bomb and Kotaku are my favorite places to find news about games and discuss games. I was so blessed to be able to contribute to Giant Bomb, and so, I'm doing my best to interact a bit more one on one here. :)

Though, sometimes, you state something on your mind in one place and realize you don't really have a much better way to put it elsewhere. ha.

To make amends for that, I shall post this here instead of Kotaku:

#23 Posted by Beforet (2931 posts) -

Finally got to read it.

I'm so happy to see a company self-destruct in real-time.

#24 Posted by mordukai (7179 posts) -

deja vo

#25 Posted by ZeForgotten (10397 posts) -

I hope he gets fired. Would be easier to get him fired if we knew his full name but nooo. That's against this weird internet code that says something "don't give any names!"  
Kinda lame

#26 Posted by Beforet (2931 posts) -

@ZeForgotten said:

I hope he gets fired. Would be easier to get him fired if we knew his full name but nooo. That's against this weird internet code that says something "don't give any names!" Kinda lame

Isn't his name "Paul Christoforo?" It says so on the twitter account Mike linked to, in any case,

#27 Posted by GTCknight (704 posts) -

This was a amazing read and I must say that I really hope the entire company becomes a giant crater in the ground. And if I read it right that company is supposed to be making controllers for handicapped people, but hey if Ocean whatever does get destroyed then it'll allow some other group to takeover . Hopefully one that knows how to treat their customers'.

#28 Posted by Beforet (2931 posts) -

Speaking of which, I think the Twitter account's been hacked, unless Paul thinks retweeting Scott Lowe shit talking him is a good idea.

#29 Edited by TruthTellah (9390 posts) -
#30 Posted by OllyOxenFree (4979 posts) -

Numerous grammar and spelling mistakes along with his childish comments make me believe that he is...

A douchebag.

#31 Edited by gike987 (1769 posts) -

@ZeForgotten said:

I hope he gets fired. Would be easier to get him fired if we knew his full name but nooo. That's against this weird internet code that says something "don't give any names!" Kinda lame

This guy seems to be the president and founder of ocean marketing.

http://www.ideamarketers.com/?OceanMarketingInc_Launched_for_Providing_Social_Media_Services_and_SEO&articleid=1185251&from=PROFILE

http://www.naymz.com/paulchristoforo2561451

http://th-th.facebook.com/notes/iwipa-designers/ocean-marketing-inc/157763100931847?ref=nf

#32 Posted by TruthTellah (9390 posts) -

@Beforet said:

Speaking of which, I think the Twitter account's been hacked, unless Paul thinks retweeting Scott Lowe shit talking him is a good idea.

I think there is an unfortunate likelihood that this is the real person.

If it was hacked, I think he'd go to far larger lengths. One reply insulting IGN isn't major. Now, if he just started replying to everyone and slurring his speech like he was in his e-mail replies, I would be suspicious. But this just seems like classic douchebaggery.

#33 Posted by Asmo917 (419 posts) -

@gike987: Yeah, I don't think there's anyone else at Ocean Marketing. I'd bet dollars to donuts it's a guy working out of his parents' basement.

Damn it feels good to turn that one around!

#34 Edited by Beforet (2931 posts) -

@TruthTellah said:

@Beforet said:

Speaking of which, I think the Twitter account's been hacked, unless Paul thinks retweeting Scott Lowe shit talking him is a good idea.

I think there is an unfortunate likelihood that this is the real person.

If it was hacked, I think he'd go to far larger lengths. One reply insulting IGN isn't major. Now, if he just started replying to everyone and slurring his speech like he was in his e-mail replies, I would be suspicious. But this just seems like classic douchebaggery.

Oh man, this just shows how sleep deprived I am, as I didn't even notice the insult! Never mind, he's clearly having a breakdown.

Edit:

@Asmo917: I don't man, you don't get to be buddies with the Mayor of Boston working out of your parents' basement.

#35 Posted by Ghostiet (5289 posts) -

It's massively satisfying to watch that asshole perform career suicide.

#36 Posted by mosespippy (4362 posts) -

I love that one of the first names he cites as a friend is 2005s Worst CEO in America, Paul Eibler. It's just so poetic that this guy claims to be friends with a guy that was so terrible at business that the investors overthrew the entire board of directors.

#37 Posted by mortal_sb (553 posts) -

DAMN. that ocean media marketing website looks like it has been pulled straight out of a bad late 90s movie.

#38 Posted by Asmo917 (419 posts) -

This is really far more entertaining than it should be. He's now retweeting clearly sarcastic messages about him thinking they're supporters. Example "If you got Twitter drama I feel bad for you son, I got 99 problems but OceanMarketting ain't one" This one could be supportive...if the original sender hadn't posted at least three previous messages calling him a douche, failure, etc.

This is glorious.

@Beforet: I wonder if the guy can even NAME the mayor of Boston.

#39 Posted by ThePhantomnaut (6201 posts) -

I see Twitter trolling. Move along guys.

#40 Posted by ZeForgotten (10397 posts) -
@Beforet@gike987: Hah, I didn't catch that. Yay for staying up way late playing SWTOR!  
Let's get him fired for his own sake
#41 Posted by Beforet (2931 posts) -

I kinda feel bad. Not for him, he's a prick, but for both whoever else works at the company, assuming it's not just him, and the developers of that controller. It seems pretty neat, if monstrous.

#42 Posted by Jack268 (3387 posts) -

Man, his writing is on par with a 12 year old who just found out you can comment on porn videos.

#43 Posted by TheSouthernDandy (3908 posts) -

After Scott Lowe from IGN denied supporting this guy, he responded.
In the same breath he calls somebody a douchebag then accuses them of being unprofessional.
Man I LOVE this guy!

#44 Edited by sickVisionz (1268 posts) -

Some no name company that makes a joke product that's worthy of a 3am adult swim infomercial commercial has bad customer service?!??!? I'm shocked. I found the whole thing to be funny. The customer was whiny and impatient. When you get customers like this, the best thing to do is to give them their money back and wash your hands of the situation. They aren't worth the trouble. The customer service guy was out of line but so was the customer. To me they are equally guilty.

The only person I think was in the wrong was the the PAX guy. He had zero stake in any of it and it seems extremely unprofessional to black list a company who seems like they make a reputable product solely because of a whining kid on the internet who didn't get special treatment and access to discounts that his order wasn't eligible for. It's a sad day when the whining internet kid who blows up on forums is able to take down a company singlehandedly.

But who cares, really? PAX is just PAX. If they're really in stores like the guy said and the product is good, there shouldn't be real issues.

#46 Edited by Wacomole (836 posts) -

Terrible PR or absolutely genius viral marketing and social engineering?

Who knows for sure?

Naaah, he's toast!

#47 Posted by donkeyscrotes (69 posts) -

Oh the sweet irony (From the 'Reputation Management' Tab of their website):

A prospective client Google’s your company’s name. What does he find? He finds negative publicity about you. Will he associate with you? Chances are that he would skip your name in the searches and hire your competitor.

Every day, Google receives over two billion search requests and this evidently proves that people want to learn and investigate on the net. Irrespective of their field of business, most of the companies or individuals search the whereabouts of any company on the net before starting a new business venture with them. The ones who search also look for the testimonials provided by the clients/customers of a company. For buying products, people check out the product reviews. Bad product reviews translate into lesser sales.

We help you to displace or remove the negative search engine results and listings about your organization or company. We use an effective lineup of techniques to dilute and eliminate the search engine results about you that are negative.
#48 Posted by TentPole (1858 posts) -

I think I am genuinely in love with this man.

#49 Posted by Sharingan (38 posts) -
#50 Posted by 1p (760 posts) -

I read the whole thing on PA this morning. Love me some delicious internet drama.