Its interesting how rapidly gaming has shifted into a multi-billion dollar industry and just as decisively become one of the most expensive habits a person can have. From a recent forum discussion, the issue of how the price of gaming effects your attitudes to actually purchasing games all the way through to actually utilizing your consoles came up. Here's the issue as I see it, and I'd love to know everyones thoughts.
(Too long? Scroll to the bottom and just respond to the closing statement!)
------
A GiantBomb community member recently brought up the issue of 'getting your fingers burnt' with games these days. Im fascinated by the sheer magnitude of how important such experiences can be on gamers these days - an issue I feel is utterly interconnected with the economics of video games today.
Its an issue that has effected me more so in this generation that any other. I feel strongly that its tied into a combination of the expenses of gaming (controllers, internet dues, other accesories and of course the games themselves) along with the expectations that come along with such expenditure itself.
Perhaps more importantly though, its tied into the way that all of this effects the market itself.
Case in point - I own each of a PS3, 360, Gaming PC and of course a PS2. I praise each with rapturous accord and have recieved countless hours of entertainment and quality experiences from each. In other words, I do not have any intention of entering this point into the childish and fickle arena of a console war. Each are truly excellent platforms, case definitively closed.
However, I must admit to feeling decidedly different aboout each. Particularly the PS3 and 360, both of which are of course my main gaming platforms - but also the source of the most ongoing expense. Its precisely because of this ongoing expense that I've generated a somewhat emotional attachment to each system, for better or worse.
In particular, While I own more games for my xbox360 than I do my PS3, I simply do not enjoy - nor play - several 360 titles I own, whereas I have completely enjoyed and still regularly play literally all of my PS3 games. Dont get me wrong, I love many of my 360 titles and have enjoyed countless hours of entertainment on the system, but as a function of consistent quality and time enjoyed - my PS3 feels like a more economical system.
Framing this issue is my own person situation, one that probably reflects many gamers current siutuation in one way or another (I fully recognise that this is my situation and mine alone, so dont read any console specific commentary into it please, i beg of you).
Consider that both my 360 controllers have broken (neither battery pack works consistently, hence rumble must be disabled, plus some other minor issues), I therefore need to pay $80AUD for 2 controller chargers, I have no wireless connection to my 360 and hence have spend a great deal of time without an active internet connection due to my (totally normal) home network set up, must pay an ongoing fee for XboxLive on top of my ISP fee's (which I dont anymore), I would need to pay another $150AUD for a wireless adapter to be able to use my 360 in the same room as the HD TV in the home (which is again, several rooms away from the wireless modem), have destroyed my copy of lost odyssey (Disc 1) because I dared to move the console slightly whilst it was on, have narrowly escaped 3 encounters wich the RRoD and finally, I have run out of HDD space on my 360 (without using it for nearly any media storage, 20GB model) - and hence will need to pay $250AUD (!!!!!!) for a new proprietary Microsoft HDD at some stage.
To quicly contrast this with my PS3, aside from purchasing another controller (which are hell expensive, I must say), Ive not spent a single dollar on the console since purchase, have had absolutely no problem with any accesories nor internet functionality, have enjoyed using it as a streaming wireless hub for my PC media onto my families HDTV, along of course with building a Blu-Ray collection, have tons of HDD space and have slowly made the shift over to PSN as my primarly online gaming platform. Without a hitch i might add, and for free.
Accordingly - I feel like my PS3 is a console I want to use and support, and feel a degree of confidence in the brand and its releases, both accesories and software.
So to say the least, I utterly and completely feel that the economics behind my consoles are an enormous factor in deciding my future purchases - totally aside from the quality of the games released themselves. It simply has to be, because the outgoings for each consumer these days are just so enormous.
This was not the case, even last generation, when games were the sole factor determining my interest in each console.
Hence, I feel the principle consiquence of the economic factor in our everyday gaming lives is two fold -
Firstly, the reliability and the feature sets of the hardware along with its effective and economical utilization by the consumer (ie. me paying for both a 360, PS3 or Wii, but then utilizing the feature set of one more than the other) has the effect of building confidence in the brand and ensuring future purchases. This could go either way this generation, since many people have had good/bad experiences with each console, given theres no clear superiority of either, even the Wii (for some).
The reason this fact is immensly important is simply because of the magnitude of purchases we make these days. It's a shitload a cash for a regular person like you or I, and its just so much more economically sound for an individual to support 1 platform more than all of them, simply because its unfeasibly expensive to buy into the full feature sets of each.
The effect this has on the market is excellent however, since the upside of consumers spending big across (ignoring the Wii) 1 of the 2 platforms is that both Microsoft and Sony are forced to provide an increadible breadth of value and entertainment to justify any and every decision a consumer might make either way.
In other words, the more we spend, the better both platforms get - but very importantly, the bigger we spend, the more emphasis we put on negative experiences (after getting our fingers burnt, we have long memories). Hence, the premium on quality goes up. Hence the sales of $80-100AUD 'less than triple A' titles skyrockets into the stratosphere of irrelevance. Ouch to creativity.
Secondly, the impact on software purchases is immense, since our investment in software for one system over the other determines our general exposure to the feature sets of that system. For instance, im unlikley to appreciate the quality of an application like say, VidZone on the PS3 if I never actually turn on the console to play my games, just as im unlikley to subscribe to a series like Red vs. Blue over XboxLive if im never actually using the box to play games in the first place.
Interestingly, the 'spill over' from gaming to feature browsing required to promote many such features illustrates the importance of tiered game pricing.
Its utterly insane that the power of staggering the price of games hasnt been utilized by either console as yet, since its undisputable that while it may be less profitable on a per game basis, the 'halo' effect felt by increased PSN or XBL purchases and general use would be staggering - More games on your console means a greater probability of 'noticing' and utilizing the non-game feature sets of the 360 or the PS3, leading ultimately to a more profitable and higher quality experience in both the software and digital feature sides of the industry thanks to the increased profitibility per user.
As it is, after spending upwards of $500AUD on just the consoles alone, along with another $100-300 for accesories, consumers are naturally hesitant to spill another $80-100AUD on regular game purchases.
The problem is, thanks to the manufacturing/production cost of all of these games, online services and hardware features for the games companies and manufacturers - its literally never been more important for the industry that people are buying games, are using PSN or XBL, are utilizing their consoles as media centres and are simply spending more time utilizing their damn machines! The bottom line is that the console wars will only be able to continue in a healthy and positive manner (and avoid MS, Sony or Nintendo monopoly) if people are buying games and then experiencing the broader applications of these amazing platforms.
The fact is, its never been less feasible to do so - we spend all our money on the damn machines and their exhustive features. Games matter more than ever, but today, are contextually harder ($$$) to access. Hence we see hesitence and cynasicm toward everything without a Blizzard, Valve, Epic, ID, Sony Computer Entertainment or Microsoft Games Studios seal on it. This is no paradigm from which a healthy industry can grow.
At least, that what I think.
It'd be great to know how people feel about how important money is in determining their attitude towards gaming, and the effect you feel it has on your likelyhood of actually using the consoles you have (or want).
How does economics effect you as a gamer?
Log in to comment