I remember a while ago, I think perhaps in a quick look, Brad was asking if we've reached the age where "crit" and "proc" can be used as common video game terms.
Ever since then, I've noticed he seems to be using both of them a lot more liberally in videos and whatnot.
Now, don't get me wrong, I'm not a hater... I love Brad, but the term "proc" has always confused me.
I've always understood "crit" without any problems, because it just immediately makes sense, and evokes the word "critical"... but unlike "crit", "proc" is not actually short for anything. It's just a pretty obscure acronym, and I always forget what it stands for, because the thing that it stands for doesn't make much sense, and isn't easy to remember in itself.
I guess it's not a big deal, since I still understand what it means, it's just mildly annoying, because someone could just as easily say "the ability will pop" instead of "the ability will proc"
It seems like it's just unnecessarily complicating things.