"It's frustrating, quite frankly. Certainly there have been mature titles - Resident Evil, the first Call of Duty - that have sold over a million units and with something like GTA, there's great content there. We do think it'll have a long tail and we've seen that with a lot of titles across all genres on the DS platform that consumers continue to discover them. par. But part of what's needed is you have to continue to put marketing support behind these titles. It's one of the things we've learned over the past few years. The old dynamic of throw it on TV for a few weeks and forget it isn't going to work, because new consumers are coming in all the time."
Since the games release 8 months ago it has struggled to sell, especially so for a GTA game, and with a PSP version now available since October, it looks like it may well continue to do so. I do think she has a point with her last sentence, even though I'm well aware it's not an opinion she has developed by herself.
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