@chrissedoff: Yeah, how dare coke try to have an uplifting marketing message, and in an ad campaign that sells their product to boot!
Coke: Lets make the internet a little less hate filled and sell some product at the same time!
Gawker: Screw that, were going from 0-Hitler in record time! Take hate filled tweets and turn them into happy ASCII art? Not on our watch, the hate must flow!
Yeah.. coke is a real bunch of jerks in this scenario. Of course it isn't like Gawker is itself a faceless amoral company who uses clickbait articles and incendiary tactics to drive their business or anything...
Dude do just the tiniest bit of reading about Coca Cola and you'll see they're not a company that needs or deserves your valiant attempts at protecting their stupid message that would do nothing to help anyone.
Their water usage in third world countries, aggressive campaigns to rid rural Asian regions of locally made drinks in favour of their own, proliferation of high fructose corn syrup and the use of GM crops, deadly pesticides used by their farmers (again often in very poor countries). I mean you're looking at this like Coke said "help let's help people" when really it's more "Internet bullying is a thing, let's ride that wave and show we hate it too or something".
Gawker has it's issues and Kotaku is barely worth reading, I agree with that. It's mostly garbage. But I mean clickbait stories are just fun stupid junk, they aren't literally polluting the water supplies of third world countries like Coca Cola are. I'd say let Gawker make fun of the big corporations (even though they are one themselves).
Also, I know using John Oliver/Jon Stewart/Colbert videos to prove a point has been done to death, but this one is very relevant.