I also work at Gamestop and see this a lot. Kid comes in, parent in tow, hands me an 18+ game. I'll ask the parents if they're okay with it and they'll respond "It can't be that bad". I then go into more detail and after that most parents will make the kid pick something else. What surprises me is that most parents still believe the age rating on the cover is a measurement for difficulty. When I explain to them that games are rated very similarly to the way movies are rated, they seem very surprised. Why people still don't get this I don't know, since there's no logical reason that a game would be harder to comprehend for a 16-year old than an 18-year old.
Even after I give detailed descriptions of for example Dead Island's combat, Mortal Kombat fatalities or the interrogation scene from Black Ops, some parents will simply shrug and say something like "It's no worse than the games he already plays". That makes me really frustrated, even though it's not my job to raise their kids.
There was this one time when I felt like I accomplished something though. A family comes in, the kids pick some games out and one of them is The Punisher. As I'm ringing them up, I pick the game up and say "Are you absolutely sure you want your son to play this? This game is rated 18+". His mother gives me the usual "Can't be that bad" reply, to which I respond "Oh, believe me. It really can." and I describe some of the horrible executions you perform in-game. As I'm telling them this both parents stare at me and their jaws nearly drop to the floor. The mother then turns to the kid and says "And you tried to get us to buy you this?!". He tries to go the "But I played it at my friend's house" way, but she won't have it.
"Well, in that case I'm gonna have a serious talk with X's mother tomorrow! My children are not going to play stuff like that!"
They give me their sincerest thanks and ask me to recommend something else. I can't remember what I picked, but one thing's for sure: you couldn't push someone into a wood chipper in that game. I felt like a hero. :)
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